Planning Director
WPP Media
Sydney
2 days ago
Planning Director
EssenceMediacom, part of WPP, seeks a Business & Planning Director to lead strategic media planning for top clients. This senior role involves evidence-based planning across paid, owned, earned, and shared channels, building deep client relationships, and driving business growth. Requires 9+ years of media planning experience and strong business acumen.
On-site
Full-time
Entry Level
Evidence-based Media Planning
Media Theory
Salary
Not specified
Core Qualifications
Technical (Must-have)
evidence-based media planningmedia theoryPOES channelsmeasurement frameworksconsumer journey mappingadvanced media planning
Soft Skills
communicationteam leadershipproblem-solvingcuriositycreativitybusiness acumenclient relationship managementproject managementcross-functional collaboration
Key Responsibilities
- Lead interrogation and response to client briefs with evidence-based planning recommendations.
- Champion integration of evidence-based theory to identify and define audiences.
- Develop and oversee measurement frameworks linking media investment to business outcomes.
- Build deep, consultative relationships with senior client stakeholders.
- Lead end-to-end planning process ensuring strategic alignment and high-quality deliverables.
- Facilitate key meetings, workshops, and WIPs with gravitas and problem-solving.
- Proactively identify opportunities for diversified services to add client value.
- Assist Client Managing Partner in financial forecasting and P&L management.
- Support recruitment, onboarding, and team growth.
- Understand internal product teams and their relevance to clients.
- Report on audience media consumption trends and identify new opportunities.
- Lead creation of consumer journey maps across paid, owned, earned, and shared media.
- Apply advanced media planning principles and utilize agency tools.
media planningclient leadershipstrategic planningadvertisingSydney