Senior Demand Generation Manager
Workato
Sydney
2 days ago
Senior Demand Generation Manager
Workato seeks a Senior Demand Generation Manager for a 6-month contract in Sydney. The role drives digital marketing and ABM programs across ANZ for enterprise B2B technology, requiring 8+ years of B2B marketing experience and deep expertise in digital channels and marketing technology stacks.
On-site
Contract
Senior
Salesforce
Marketo
Salary
Not specified
Core Qualifications
Soft Skills
strategicdata-drivenmessagingcopywritingstakeholder managementcross-functional collaborationability to influence
Tools (Must-have)
SalesforceMarketoHubSpot6senseDemandbaseGA4TableauLinkedInGoogle Ads
Preferred Qualifications
Tools (Nice-to-have)
BomboraG2 Buyer IntentLinkedIn Sales NavigatorZoomInfoMutinyUberflipPathfactory
Key Responsibilities
- Architect and execute multi-channel digital campaigns
- Develop personalised Account-Based Marketing (ABM) and Account-Based Experience (ABX) programs for strategic accounts
- Partner with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts
- Digital Marketing & Campaign Management
- Account-Based Marketing (ABM) & Account-Based Experience (ABX)
- Messaging & Content Strategy
- Cross-Functional Collaboration & Stakeholder Management
MarketingDemand GenerationABMDigital MarketingSaaSContractSydneySeniorEnterpriseAccount-Based Marketing