Senior Portfolio Marketing Manager

Wolters Kluwer

Macquarie Park

2 weeks ago

Macquarie Park

2 weeks ago

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Senior Portfolio Marketing Manager

Senior Portfolio Marketing Manager position at Wolters Kluwer in Macquarie Park, Australia. Leads strategic marketing for Tax and Legal Research & Learning Technology portfolio, driving brand awareness, pipeline growth, and customer engagement through integrated campaigns.

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On-site

Full-time

Senior

B2B Marketing

SaaS Marketing

Salary

Not specified

Work Location

Macquarie Park, New South Wales, Australia, AU

Work Model

On-site

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

B2B marketingSaaS marketingdemand generationcampaign executionmarket positioningperformance analysisstrategic planning

Soft Skills

stakeholder managementcommunicationinfluencingcommercial acumenteamworkleadership

Key Responsibilities

•Develop and execute ANZ portfolio marketing strategy aligned to regional and global objectives
•Own the annual marketing plan, including prioritisation, budget and alignment to commercial goals
•Partner with commercial leadership to identify opportunities, customer needs and growth priorities
•Lead integrated go-to-market strategies across launches, campaigns and lifecycle activity
•Own demand generation strategy and pipeline outcomes for the portfolio
•Lead and deliver integrated, multi-channel campaigns, working with digital and performance support
•Define target segments, messaging and campaign priorities aligned to commercial objectives
•Partner with Sales to align on pipeline priorities and conversion outcomes
•Drive ongoing campaign optimisation, improving funnel performance, conversion and pipeline outcomes
•Own local messaging and value propositions, translating global positioning into relevant, customer-focused messaging for the ANZ market
•Drive product marketing activity to ensure offerings are clearly understood and relevant to target customers
•Develop thought leadership themes aligned to customer needs and market trends
•Guide creation of high-value content and campaigns that build credibility and engagement
•Leverage customer, market and performance insights to inform messaging, targeting and go-to-market effectiveness
•Collaborate with APAC and global teams to align with global frameworks and standards
•Partner closely with Sales, Product and Customer teams to drive outcomes
•Influence stakeholders through clear, commercially grounded recommendations

Senior Portfolio Marketing ManagerB2B marketingSaaSdemand generationANZWolters Kluwerproduct marketingmarketing strategycampaign managementstakeholder management

Key Responsibilities

•Develop and execute ANZ portfolio marketing strategy aligned to regional and global objectives

•Own the annual marketing plan, including prioritisation, budget and alignment to commercial goals

•Partner with commercial leadership to identify opportunities, customer needs and growth priorities

•Lead integrated go-to-market strategies across launches, campaigns and lifecycle activity

•Own demand generation strategy and pipeline outcomes for the portfolio

•Lead and deliver integrated, multi-channel campaigns, working with digital and performance support

•Define target segments, messaging and campaign priorities aligned to commercial objectives

•Partner with Sales to align on pipeline priorities and conversion outcomes

•Drive ongoing campaign optimisation, improving funnel performance, conversion and pipeline outcomes

•Own local messaging and value propositions, translating global positioning into relevant, customer-focused messaging for the ANZ market

•Drive product marketing activity to ensure offerings are clearly understood and relevant to target customers

•Develop thought leadership themes aligned to customer needs and market trends

•Guide creation of high-value content and campaigns that build credibility and engagement

•Leverage customer, market and performance insights to inform messaging, targeting and go-to-market effectiveness

•Collaborate with APAC and global teams to align with global frameworks and standards

•Partner closely with Sales, Product and Customer teams to drive outcomes

•Influence stakeholders through clear, commercially grounded recommendations