Senior Marketing & Commercial Operations Specialist ANZ

Waters Corporation

Rydalmere

2 days ago

Rydalmere

2 days ago

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Senior Marketing & Commercial Operations Specialist ANZ

Waters Corporation seeks a Senior Marketing & Commercial Operations Specialist for the ANZ market. The role drives demand generation, manages end-to-end marketing campaigns, and aligns with sales teams to build pipeline and revenue. Requires 5+ years B2B marketing experience in scientific or technical industries.

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On-site

Full-time

Mid Level

Demand Generation

Campaign Execution

Salary

Not specified

Work Location

Rydalmere, New South Wales, Australia, AU

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

Mid-Senior level

Core Qualifications

Technical (Must-have)

demand generationcampaign executionpipeline developmentCRMmarketing automation

Soft Skills

commercial mindsetanalyticalcommunicationstakeholder managementindependence

Tools (Must-have)

CRM

Preferred Qualifications

Tools (Nice-to-have)

marketing automation platforms

Key Responsibilities

•Own the development and execution of the ANZ marketing plan aligned to key growth segments and commercial priorities
•Translate regional and global campaigns into locally relevant execution plans
•Identify target accounts, segments, and opportunities to drive pipeline growth
•Share ANZ Voice of Customer (VOC) back to the Regional and Global products and segment teams
•Own end-to-end execution of all marketing campaigns including seminars, webinars, digital campaigns, and account-based marketing initiatives
•Develop campaign messaging, targeting, and value propositions aligned to customer needs
•Manage all aspects of campaign delivery including logistics, vendors, invitations, and execution
•Ensure consistent and high-quality execution of all marketing activities across ANZ
•Own marketing contribution to pipeline generation and funnel health across ANZ
•Define campaign targets and track performance against pipeline and revenue goals
•Work closely with Inside Sales to ensure timely follow-up and conversion of all marketing-generated leads
•Monitor and optimize conversion rates from lead generation through to opportunity creation
•Ensure all marketing-generated leads are effectively captured, tracked, and handed over to Inside Sales
•Partner closely with Inside Sales to align on lead quality, follow-up processes, and conversion outcomes
•Provide continuous feedback to improve lead quality and campaign effectiveness
•Track and report on campaign performance, pipeline contribution, and return on investment
•Support CRM discipline and ensure marketing activities are accurately reflected in pipeline reporting
•Deliver concise and relevant updates on marketing performance and business impact
•Gather and analyze market trends, customer insights, and competitor activities
•Continuously refine marketing approaches based on performance data and feedback
•Identify opportunities to improve efficiency, effectiveness, and ROI of marketing activities
•Lead the ANZ Voice of Customer (VOC) program for operational improvements and strategic insights
•Contribute to shared business operations and administrative responsibilities as required

Senior MarketingCommercial OperationsANZB2B marketingdemand generationpipeline managementCRMmarketing automationlife sciencesbiotechnology

Key Responsibilities

•Own the development and execution of the ANZ marketing plan aligned to key growth segments and commercial priorities

•Translate regional and global campaigns into locally relevant execution plans

•Identify target accounts, segments, and opportunities to drive pipeline growth

•Share ANZ Voice of Customer (VOC) back to the Regional and Global products and segment teams

•Own end-to-end execution of all marketing campaigns including seminars, webinars, digital campaigns, and account-based marketing initiatives

•Develop campaign messaging, targeting, and value propositions aligned to customer needs

•Manage all aspects of campaign delivery including logistics, vendors, invitations, and execution

•Ensure consistent and high-quality execution of all marketing activities across ANZ

•Own marketing contribution to pipeline generation and funnel health across ANZ

•Define campaign targets and track performance against pipeline and revenue goals

•Work closely with Inside Sales to ensure timely follow-up and conversion of all marketing-generated leads

•Monitor and optimize conversion rates from lead generation through to opportunity creation

•Ensure all marketing-generated leads are effectively captured, tracked, and handed over to Inside Sales

•Partner closely with Inside Sales to align on lead quality, follow-up processes, and conversion outcomes

•Provide continuous feedback to improve lead quality and campaign effectiveness

•Track and report on campaign performance, pipeline contribution, and return on investment

•Support CRM discipline and ensure marketing activities are accurately reflected in pipeline reporting

•Deliver concise and relevant updates on marketing performance and business impact

•Gather and analyze market trends, customer insights, and competitor activities

•Continuously refine marketing approaches based on performance data and feedback

•Identify opportunities to improve efficiency, effectiveness, and ROI of marketing activities

•Lead the ANZ Voice of Customer (VOC) program for operational improvements and strategic insights

•Contribute to shared business operations and administrative responsibilities as required