Marketing Technology Consultant
Toll Group
Melbourne
1 week ago
Marketing Technology Consultant
Toll Group seeks a Marketing Technology Consultant to drive end-to-end campaign execution, marketing automation, CRM integration, and digital platform performance. The role requires advanced Salesforce Marketing Cloud and Pardot expertise, multi-channel campaign management, and strong data analysis skills. This is a full-time, on-site position based in Melbourne, Australia.
On-site
Full-time
Entry Level
Salesforce Marketing Cloud
Salesforce Account Engagement
Salary
Not specified
Core Qualifications
Technical (Must-have)
Salesforce Marketing CloudSalesforce Account EngagementPardotHubSpotCRMSalesforceDrupalWordPressPower BISEO
Soft Skills
stakeholder engagementproject managementvendor managementcommunicationcollaboration
Tools (Must-have)
SalesforcePower BIGoogle Analytics
Preferred Qualifications
Technical (Nice-to-have)
Google AnalyticsAI-driven personalisationintent data platforms
Key Responsibilities
- Design, deliver and optimise integrated, multi-channel marketing campaigns aligned to growth objectives.
- Configure and optimise marketing automation platforms (Salesforce Marketing Cloud, Account Engagement/Pardot, HubSpot).
- Own CRM integration with Salesforce, ensuring lead flow integrity and campaign attribution.
- Act as Product Owner for toll.com and associated digital properties.
- Drive SEO strategy, technical SEO, website performance optimisation, WCAG accessibility compliance.
- Build dashboards and reports (Salesforce, Power BI), conduct campaign analysis, A/B testing, ROI and pipeline reporting.
Marketing Technology ConsultantMarTechSalesforceMarketing AutomationCRMSEODigital MarketingFull-timeMelbourne