Marketing Manager - Customer Experience & Campaigns
TAL Australia
Sydney
6 days ago
Marketing Manager - Customer Experience & Campaigns
Marketing Manager role at TAL, an Australian life insurer, focused on customer experience and campaigns. The role involves designing customer journeys, running retention campaigns, and improving NPS. Requires campaign delivery experience and a customer-first mindset.
Hybrid
Full-time
Entry Level
Campaign Delivery
Data Analysis
Salary
Not specified
Core Qualifications
Technical (Must-have)
Campaign DeliveryData AnalysisCustomer InsightsDigital AdoptionNPS ImprovementProject ManagementStakeholder ManagementCommunication
Soft Skills
Customer-first mindsetCollaborationCommunicationCuriosityAdaptabilityProblem SolvingOrganizational skills
Key Responsibilities
- Own end-to-end customer campaigns that improve experience, retention and commercial outcomes
- Turn customer insight and data into targeted strategies that reduce lapses and build loyalty
- Increase digital and self-service adoption by simplifying customer journeys and communications
- Lift customer advocacy by delivering initiatives that measurably improve NPS
- Partner with stakeholders to deliver integrated campaigns with clear value and impact
- Evaluate and optimise campaigns to ensure strong return on effort and continuous improvement
Marketing ManagerCustomer ExperienceCampaignsInsuranceHybridFull-timeSydneyMelbourne