Senior Marketing Manager (6 month Contract)
Sophos
Australia
3 days ago
Senior Marketing Manager (6 month Contract)
Sophos, a global cybersecurity leader, seeks a Senior Marketing Manager on a 6-month contract to design and implement an ABX framework for APJ. This role requires deep ABX expertise, AI-augmented operations, and cross-functional leadership in a hybrid remote setting from Australia.
Hybrid
Contract
Senior
ABM/ABX
6sense
Salary
Not specified
Core Qualifications
Technical (Must-have)
ABM/ABX6senseDemandbaseSalesforceEloquaMarketoBI toolingAI toolspredictive analyticsGTM tech stack
Soft Skills
influence without authoritycross-functional leadershipanalyticalcommunicationproblem solvingadaptabilityambiguity handlingrelationship buildingstrategic thinkingteam collaboration
Tools (Must-have)
6senseDemandbaseSalesforceEloquaMarketoAI toolsBI tooling
Preferred Qualifications
Technical (Nice-to-have)
n8nMakeZapier AIJasperagentic AI toolsAI workflow automation
Tools (Nice-to-have)
n8nMakeZapier AIClaudeChatGPTGeminiJasper
Key Responsibilities
- Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal-based prioritisation, orchestration model, and reporting cadence.
- Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account-stage signals.
- Shift the program from static account lists to always-on, signal-driven targeting using real-time intent data.
- Build buying group engagement strategies: set minimum multi-threaded engagement thresholds per tier.
- Partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework.
- Support the build of the ABX measurement model: account progression scoring, engagement quality, pipeline influence, velocity, and revenue contribution.
- Act as the AI practitioner for the APJ marketing team, identifying, piloting, and scaling AI tools across the ABX workflow.
- Leverage AI and predictive analytics capabilities within the existing stack to automate account prioritisation, content personalisation, and campaign optimisation.
- Build and maintain AI-assisted workflows for signal monitoring, personalised content, and campaign performance analysis.
- Lead a rotating set of high-impact special projects across events, data, analytics, and operations.
Senior Marketing ManagerABXABMAPJCybersecuritySaaSAI marketingContractSophosMarketing Operations