Field Marketing Senior Lead
Salesforce
Sydney
1 week ago
Field Marketing Senior Lead
Salesforce seeks a Senior Marketing Lead for its A/NZ marketing team. The role involves driving brand building, demand generation, and pipeline growth across Enterprise and Strategic segments using AI and integrated campaigns. Requires 7+ years B2B marketing experience and expertise in programmatic demand generation.
Hybrid
Full-time
Senior
AI
CRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
AICRMSalesforceSlackDigital MarketingDemand GenerationCampaign ManagementMarketing AutomationAnalyticsB2B Marketing
Soft Skills
CollaborationCommunicationCreativityOrganizationResilienceProblem SolvingLeadershipProject ManagementAdaptabilityStrategic Thinking
Tools (Must-have)
SalesforceSlack
Preferred Qualifications
Tools (Nice-to-have)
Marketing tools such as Salesforce
Key Responsibilities
- Work with marketing, sales and partner leadership to support development of end-to-end marketing program and campaign planning for A/NZ.
- Assist with development and delivery of breakthrough ideas, AI augmented insights and innovative campaigns across various channels.
- Oversee creation, management and maintenance of all Industry, App and Partner led campaigns to fill pipeline throughout the funnel.
- Publish and monitor frequent campaign scorecards to share results, learnings and best practices with key stakeholders.
- Coordinate enablement of sales development and sales programs/telemarketing resources working with Go-to-Market Industry, Partner & Product leads.
- Use AI to improve processes, targeting and best practices to ensure program success.
- Orchestrate, negotiate, prioritise and manage project deliverables with other marketing team members.
- Collaborate with agencies and partners to scale delivery and impact of programs across digital, creative and face-to-face events.
- Orchestrate and lead a virtual team (no direct people management).
MarketingSalesforceAIB2BDemand GenerationCampaign ManagementEnterpriseStrategicA/NZHybrid