Marketing Automation Specialist
RSM Australia
Perth
2 days ago
Marketing Automation Specialist
RSM Australia is seeking an experienced Marketing Automation Specialist to own and optimise automated marketing programs. The role involves building smart, data-driven journeys using Adobe Marketo and CRM, with a focus on improving customer experience and delivering measurable outcomes.
On-site
Full-time
Mid Level
Adobe Marketo
CRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
Adobe MarketoCRMmarketing automationlifecycle marketinglead nurturingaudience segmentationcampaign managementA/B testingdata management
Soft Skills
data-driven mindsetattention to detailability to manage multiple campaignscollaborationcommunication
Tools (Must-have)
Adobe Marketo
Key Responsibilities
- Build and deploy CRM and Adobe Marketo automation campaigns end-to-end
- Develop lead nurture programs across the customer lifecycle
- Execute audience segmentation and triggered communications
- Translate campaign briefs into platform-ready executions
- Manage post-event communications (follow-ups, nurture streams)
- Conduct A/B testing, QA and campaign deployment
- Monitor and analyse campaign performance and lifecycle outcomes
- Maintain data quality and CRM governance standards
- Support operational processes including reporting and admin
Marketing AutomationAdobe MarketoCRMLifecycle MarketingPerthFull-timeOn-siteAccountingInformation Technology