Senior Campaign Analyst
Qantas
Sydney
1 week ago
Senior Campaign Analyst
Qantas Loyalty seeks a Senior Campaign Analyst for a 14-month fixed-term hybrid role in Mascot, Sydney. The role involves campaign design, data analysis, segmentation, and reporting for Qantas Frequent Flyer members.
Hybrid
Full-time
Senior
Excel
SQL
Salary
Not specified
Core Qualifications
Technical (Must-have)
ExcelSQLrelational databasescampaign managementdata analysissegmentationexperimental designcontrol groupspost-campaign analysisattribution
Soft Skills
problem solvingcommunicationorganizational skillsteamworkautonomystorytellingtime management
Preferred Qualifications
Technical (Nice-to-have)
TableauPower BIQliksenseAdobe CampaignUnicaCIM
Key Responsibilities
- Enhance and support Qantas Loyalty’s campaign design & build process
- Drive a proactive approach to problem solving and optimizing campaign designing
- Facilitate and consult on the overall campaign process for Qantas Frequent Flyer Members and customers
- Perform pre-campaign data analysis, target list extraction, segmentation, campaign build
- Utilize propensity models and determine incremental campaign response rates
- Measure and report campaign effectiveness across multiple channels
- Act as subject matter expert in data and commercials for assigned product/portfolio
- Provide recommendations and campaign solutions to stakeholders with continuous improvement
senior campaign analystQantasloyaltycampaign managementdata analysisSQLExcelmarketinghybridSydney