Lead Global E-Commerce Paid Media

PUMA Group

Utrecht

2 weeks ago

Utrecht

2 weeks ago

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Lead Global E-Commerce Paid Media

Lead Global E-Commerce Paid Media role at PUMA in Utrecht, Netherlands. Responsible for shaping paid media strategy across search, social, display, and emerging channels to drive profitable growth. Requires extensive leadership experience in paid media, hands-on expertise with major buying platforms, and ability to lead and inspire a team.

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On-site

Full-time

Lead

Paid Media

Paid Search

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

On-site

Employment Type

Full-time

Experience Level

Extensive experience in paid media leadership roles

Core Qualifications

Technical (Must-have)

paid mediapaid searchpaid socialdisplayGoogle AdsSA360DV360CM360MetaTikTok

Soft Skills

leadershipstakeholder managementdata drivencommercially drivenpassion for testing and learning

Tools (Must-have)

Google AdsSA360DV360CM360MetaTikTokPinterestSnap

Key Responsibilities

•Define and lead the global paid media strategy across search, paid social, display, and emerging channels
•Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity
•Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management
•Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms
•Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization
•Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality
•Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel
•Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency
•Lead and inspire the paid media team into a state-of-the-art center of excellence
•Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships
•Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth
•Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey
•Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels
•Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies
•Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities
•Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge

LeadGlobal E-CommercePaid MediaRetailProject ManagementInformation TechnologyFull-timeOn-siteUtrechtNetherlands

Key Responsibilities

•Define and lead the global paid media strategy across search, paid social, display, and emerging channels

•Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity

•Own the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner management

•Act as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platforms

•Set global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimization

•Ensure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementality

•Partner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnel

•Drive advanced automation and AI adoption across paid media to improve speed, quality, and efficiency

•Lead and inspire the paid media team into a state-of-the-art center of excellence

•Own ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationships

•Contribute and challenge channel mix, budget allocation, and current ways of working to unlock better growth

•Cross-functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journey

•Build a strong test-and-learn agenda across audience, creative, bidding, landing pages, markets, and channels

•Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies

•Support senior stakeholders with clear, data-backed narratives on performance, trade-offs, and future growth opportunities

•Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge