Global Marketing & Brand Communications Director – Philips OneBlade

Philips

Amsterdam

1 week ago

Amsterdam

1 week ago

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Global Marketing & Brand Communications Director – Philips OneBlade

As the Global Marketing & Brand Communications Director for Philips OneBlade, you will define how one of the most disruptive grooming brands shows up in culture, commerce, and conversations worldwide. You will shape a globally iconic brand platform, lead breakthrough creative work, and build a connected, digital-first brand ecosystem. You bring strategic sharpness and creative ambition to make OneBlade not just a product—but a cultural brand.

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Hybrid

Full-time

Director

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid: in-office collaboration at least 3 days per week, based in Amsterdam

Experience Required

15 years

Employment Type

Full-time

Experience Level

12+ years (Master's) or 15+ years (Bachelor's) of experience

Core Qualifications

Soft Skills

strategic thinkingcreative instinctleadershipcollaborationinfluencecommunication

Key Responsibilities

•Own and evolve the global OneBlade brand positioning, rooted in real grooming behaviors, self-expression, and evolving identity norms.
•Build a distinctive, future-facing brand platform that connects functional superiority with emotional relevance and cultural meaning.
•Define a bold and recognizable creative territory and tone of voice that cuts through in a crowded, fast-moving digital landscape.
•Ensure OneBlade consistently shows up as a progressive, inclusive, and culturally fluent brand across markets.
•Lead the 18–24-month global communication strategy, connecting innovation pipelines, portfolio priorities, and consumer insight.
•Translate strategy into clear storytelling frameworks, messaging architecture, and full-funnel content ecosystems.
•Identify cultural shifts, emerging behaviors, and platform dynamics to keep OneBlade ahead of the curve.
•Lead the development of world-class, culturally relevant campaigns across social, creators, digital, retail, and commerce.
•Champion digital-first, creator-led, and platform-native storytelling that resonates with younger audiences.
•Build scalable global toolkits—master assets, modular content systems, and playbooks—that empower local markets to win.

MarketingBrand CommunicationsDirectorOneBladePhilipsGroomingConsumerGlobalDigital-firstAmsterdam

Key Responsibilities

•Own and evolve the global OneBlade brand positioning, rooted in real grooming behaviors, self-expression, and evolving identity norms.

•Build a distinctive, future-facing brand platform that connects functional superiority with emotional relevance and cultural meaning.

•Define a bold and recognizable creative territory and tone of voice that cuts through in a crowded, fast-moving digital landscape.

•Ensure OneBlade consistently shows up as a progressive, inclusive, and culturally fluent brand across markets.

•Lead the 18–24-month global communication strategy, connecting innovation pipelines, portfolio priorities, and consumer insight.

•Translate strategy into clear storytelling frameworks, messaging architecture, and full-funnel content ecosystems.

•Identify cultural shifts, emerging behaviors, and platform dynamics to keep OneBlade ahead of the curve.

•Lead the development of world-class, culturally relevant campaigns across social, creators, digital, retail, and commerce.

•Champion digital-first, creator-led, and platform-native storytelling that resonates with younger audiences.

•Build scalable global toolkits—master assets, modular content systems, and playbooks—that empower local markets to win.