Downstream Marketing Manager
Philips
Best
4 weeks ago
Downstream Marketing Manager
Downstream Marketing Manager role at Philips, focusing on developing segment-specific omni-channel engagement strategies and supporting product launches in the MedTech/healthcare sector. Requires 10+ years of downstream or product marketing experience and proficiency with AI-assisted tools. Hybrid work model with at least 3 days per week onsite in Best, North Brabant, Netherlands.
Hybrid
Full-time
Senior
Omnichannel Engagement
Value Based Messaging
Salary
Not specified
Core Qualifications
Technical (Must-have)
omnichannel engagementvalue based messagingMarCom developmentevent managementdownstream marketingproduct marketing
Soft Skills
collaborationcommunication
Tools (Must-have)
Microsoft CopilotChatGPT
Key Responsibilities
- Own the Customer Decision Journey (CDJ), the engagement strategy along that journey and the downstream budget for one of the clinical segments.
- Own naming of new products in your segment, all messaging, to support product launches.
- Partner with the Clinical Segment team to define objectives, strategy, and success metrics for medical congresses and events.
- Collaborate closely with multiple cross-functional teams to ensure strong and effective activation as part of the Content & Engagement team.
Downstream MarketingMarketing ManagerMedTechHealthcareB2BOmni-channelProduct LaunchesClinical SegmentsHybrid WorkFull-time