1 week ago

Senior Product Marketing Manager

Workiva

Amsterdam

1 week ago

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Workiva is seeking a strategic, hands-on Senior Product Marketing Manager to shape product marketing for a core area (Finance, GRC, or an Industry) across EMEA. This high-impact individual contributor role requires 6+ years in product marketing or related B2B SaaS marketing, with strong storytelling, cross-functional influence, and AI fluency.

AI-enabledOn-siteFull-timeSeniorProduct MarketingSolutions Marketing

Senior Product Marketing Manager

Apply

AI-enabledOn-siteFull-timeSeniorProduct Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

6 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Product MarketingSolutions MarketingB2B SaaS MarketingGo-to-Market StrategyPositioningMessagingSales EnablementCompetitive IntelligenceAI Tools

Soft Skills

StorytellingCross-Functional InfluenceCustomer FocusAI Fluency

Preferred Qualifications

Technical (Nice-to-have)

European Regulatory EnvironmentsFinancial ReportingGovernance, Risk and Compliance (GRC)Financial Services

Key Responsibilities

•Develop clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.
•Turn complex product capabilities into simple, compelling stories for senior executives and practitioners
•Guide consistent messaging across campaigns, events, and executive communications
•Shape the GTM strategy for your solution area end to end, from launch planning through revenue impact
•Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals
•Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays
•Author and review content for campaigns, webinars, events, and demand generation programs
•Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries
•Bring customer and competitive insights back into the business to shape regional strategy and global product direction
•Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps
•Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership
•Spot regulatory and market shifts early and position Workiva ahead of them

Product MarketingSeniorB2B SaaSFinanceGRCEMEAGo-to-MarketAIMarketingSoftware Development

Key Responsibilities

•Develop clear, differentiated messaging and positioning that shows how Workiva solves real problems for EMEA buyers within a specific solution area of Finance, GRC, or an Industry.

•Turn complex product capabilities into simple, compelling stories for senior executives and practitioners

•Guide consistent messaging across campaigns, events, and executive communications

•Shape the GTM strategy for your solution area end to end, from launch planning through revenue impact

•Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals

•Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays

•Author and review content for campaigns, webinars, events, and demand generation programs

•Arm field teams with the training, content, and insights they need to shorten deal cycles across multiple EMEA countries

•Bring customer and competitive insights back into the business to shape regional strategy and global product direction

•Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps

•Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership

•Spot regulatory and market shifts early and position Workiva ahead of them