3 days ago

Sales Enablement Manager

Wolters Kluwer

Deventer

3 days ago

Apply

The Sales Enablement Manager will act as a trusted enablement business partner to regional Sales Leadership, owning the strategy and end-to-end execution of enablement programs that improve seller productivity, strengthen customer conversations and accelerate revenue growth. This role will partner closely with divisional Sales Leaders, Sales Strategy, Sales Programs, Revenue Operations, Product Marketing and Global Enablement teams to identify enablement priorities, build scalable learning experiences, and ensure sales teams are equipped to execute against business priorities. The successful candidate will be comfortable working with senior stakeholders, translating sales performance data into enablement actions, facilitating engaging learning experiences, and adapting global enablement frameworks for market needs.

On-siteFull-timeMid LevelSales EnablementSales Training

Sales Enablement Manager

Apply

On-siteFull-timeMid LevelSales Enablement

Salary

Not specified

Work Location

Deventer, Overijssel, Netherlands, NL

Work Model

On-site

Experience Required

5 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Sales EnablementSales TrainingSales ProductivitySales StrategyRevenue OperationsSales ProgramsSales LeadershipLearning & DevelopmentB2B SalesSaaSCloudFacilitationAnalytical SkillsCommunicationCollaborationInfluencing SkillsGo-to-MarketLearning PlatformsAI-enabled LearningEnablement Technologies

Soft Skills

CommunicationCollaborationInfluencingAnalyticalExecutive CommunicationRelationship BuildingAdaptabilityTime Management

Key Responsibilities

•Partner with Sales Leadership to understand business priorities, sales productivity gaps and capability needs.
•Build and execute a regional sales enablement plan aligned to pipeline, revenue, product, segment and go-to-market priorities.
•Conduct qualitative and quantitative analysis to identify enablement needs and tailor programs accordingly.
•Align with Global Enablement teams to ensure consistency of methodology, messaging, content standards and certification approaches across regions.
•Adapt global enablement content for European market realities, including regional sales motions, language needs, buyer nuances, tooling and local commercial priorities.
•Design and deliver high-impact training sessions for Account Executives, Business Development teams, Sales Managers and other customer-facing roles.
•Facilitate live, virtual and in-person enablement experiences that build seller capability, confidence and role-readiness.
•Deliver training on sales methodology, product positioning, discovery, qualification, prospecting, negotiation, objection handling, account planning and customer value messaging.
•Bring complex commercial concepts to life through practical exercises, role plays, assessments, manager coaching guides and peer learning.
•Own or support onboarding programs that help new sellers become productive faster.
•Build structured learner journeys covering pre-work, live sessions, homework, coaching, certification and post-onboarding reinforcement.
•Manage monthly or quarterly onboarding cohorts, including speaker briefings, learner communications, attendance tracking, logistics and progress updates.
•Partner with Sales Managers to reinforce learning in the field and ensure new hires can apply skills in customer and prospect interactions.
•Create, curate and maintain enablement content including playbooks, talk tracks, manager guides, objection handling resources, discovery guides, competitive positioning and sales process materials.
•Provide thought leadership on enablement rollout strategies, content development and certification programs.
•Ensure enablement content is easy to find, practical for sellers and aligned with current go-to-market priorities.
•Work with subject matter experts to deliver specialist enablement on product launches, sales plays, industry narratives and strategic initiatives.
•Own the operational rhythm for regional enablement programs, including planning, registration, learner tracking, communications, feedback collection and reporting.
•Define and track success measures covering participation, completion, proficiency, certification, seller adoption, time to productivity, pipeline progression, conversion and revenue impact.
•Use surveys, manager feedback, learner data, CRM insights and performance metrics to assess programme effectiveness and identify improvement opportunities.
•Report enablement impact, insights and recommendations to senior stakeholders.
•Build trusted relationships with Sales Leadership, Sales Strategy, Sales Programs, Revenue Operations, Marketing, Product Marketing, Business Development, Customer Success and Global Enablement teams.
•Coordinate enablement activity around launches, sales plays, quarterly business priorities and regional campaigns.
•Work with global teams to share best practices, avoid duplication and maintain consistency across regions.
•Build strong internal networks and trusted partnerships to support effective regional execution.

Sales EnablementSales TrainingB2B SalesSaaSCloudOn-siteFull-timeDeventerNetherlandsWolters Kluwer

Core Qualifications

Technical (Must-have)

Soft Skills

CommunicationCollaborationInfluencingAnalyticalExecutive CommunicationRelationship BuildingAdaptabilityTime Management

Key Responsibilities

•Partner with Sales Leadership to understand business priorities, sales productivity gaps and capability needs.

•Build and execute a regional sales enablement plan aligned to pipeline, revenue, product, segment and go-to-market priorities.

•Conduct qualitative and quantitative analysis to identify enablement needs and tailor programs accordingly.

•Align with Global Enablement teams to ensure consistency of methodology, messaging, content standards and certification approaches across regions.

•Adapt global enablement content for European market realities, including regional sales motions, language needs, buyer nuances, tooling and local commercial priorities.

•Design and deliver high-impact training sessions for Account Executives, Business Development teams, Sales Managers and other customer-facing roles.

•Facilitate live, virtual and in-person enablement experiences that build seller capability, confidence and role-readiness.

•Deliver training on sales methodology, product positioning, discovery, qualification, prospecting, negotiation, objection handling, account planning and customer value messaging.

•Bring complex commercial concepts to life through practical exercises, role plays, assessments, manager coaching guides and peer learning.

•Own or support onboarding programs that help new sellers become productive faster.

•Build structured learner journeys covering pre-work, live sessions, homework, coaching, certification and post-onboarding reinforcement.

•Manage monthly or quarterly onboarding cohorts, including speaker briefings, learner communications, attendance tracking, logistics and progress updates.

•Partner with Sales Managers to reinforce learning in the field and ensure new hires can apply skills in customer and prospect interactions.

•Create, curate and maintain enablement content including playbooks, talk tracks, manager guides, objection handling resources, discovery guides, competitive positioning and sales process materials.

•Provide thought leadership on enablement rollout strategies, content development and certification programs.

•Ensure enablement content is easy to find, practical for sellers and aligned with current go-to-market priorities.

•Work with subject matter experts to deliver specialist enablement on product launches, sales plays, industry narratives and strategic initiatives.

•Own the operational rhythm for regional enablement programs, including planning, registration, learner tracking, communications, feedback collection and reporting.

•Define and track success measures covering participation, completion, proficiency, certification, seller adoption, time to productivity, pipeline progression, conversion and revenue impact.

•Use surveys, manager feedback, learner data, CRM insights and performance metrics to assess programme effectiveness and identify improvement opportunities.

•Report enablement impact, insights and recommendations to senior stakeholders.

•Build trusted relationships with Sales Leadership, Sales Strategy, Sales Programs, Revenue Operations, Marketing, Product Marketing, Business Development, Customer Success and Global Enablement teams.

•Coordinate enablement activity around launches, sales plays, quarterly business priorities and regional campaigns.

•Work with global teams to share best practices, avoid duplication and maintain consistency across regions.

•Build strong internal networks and trusted partnerships to support effective regional execution.