5 days ago

Lead Retention & Reactivation

Wellis Health

Rotterdam

5 days ago

Apply

Wellis is seeking a Lead Retention & Reactivation to own the retention and reactivation strategy, working cross-functionally to maximize Customer Lifetime Value. The role involves setting strategy, building target segments, launching lifecycle experiments, and leading a team. The ideal candidate has a proven track record in retention, CRM, or growth marketing, is commercially minded, and is a cross-functional leader.

HybridFull-timeLeadRetention MarketingCRM

Lead Retention & Reactivation

Apply

HybridFull-timeLeadRetention Marketing

Salary

Not specified

Work Location

Rotterdam, South Holland, Netherlands, NL

Work Model

Hybrid: partly from our Rotterdam office, around 2 days per week

Employment Type

Full-time

Experience Level

Lead

Core Qualifications

Technical (Must-have)

Retention MarketingCRMGrowth MarketingSegmentationBehavioral TriggersLifecycle ExperimentationAnalyticsCustomer Journey MappingCross-functional CollaborationTeam LeadershipCLV OptimizationChurn AnalysisReactivation StrategiesCampaign ManagementData Analysis

Soft Skills

Customer-centricCommercially MindedAnalyticalROI-drivenExceptional CommunicatorCollaboratorSelf-starterOutcome-drivenLeadership

Preferred Qualifications

Technical (Nice-to-have)

HealthtechSubscription ModelsE-commerceRegulated Industries

Key Responsibilities

•Own the overarching retention and reactivation roadmap, translating CLV targets into actionable lifecycle campaigns and journey optimizations.
•Analyze churn signals, friction points, and behavior data alongside Data teams to pinpoint drop-offs and prioritize high-value opportunities.
•Design, test, and scale end-to-end campaigns across onboarding, activation, continuity, upsell, and winback.
•Partner with CRM, Content, Medical Operations, Customer Care and Product to deploy seamlessly integrated interventions that keep customers on track with their treatment.
•Continuously test timing, messaging, channels, and offers to optimize conversion and engagement while maintaining brand and medical standards.
•Own key retention metrics (CLV, churn, reactivation rate), build clear tracking with Data, and report actionable performance insights to leadership.
•Lead the Retention & Reactivation team which currently consists of CRM Specialist(s), but will expand in the future.

RetentionReactivationCRMLifecycle MarketingHealthtechScale-upHybridFull-timeLeadRotterdam

Core Qualifications

Technical (Must-have)

Soft Skills

Customer-centricCommercially MindedAnalyticalROI-drivenExceptional CommunicatorCollaboratorSelf-starterOutcome-drivenLeadership

Key Responsibilities

•Own the overarching retention and reactivation roadmap, translating CLV targets into actionable lifecycle campaigns and journey optimizations.

•Analyze churn signals, friction points, and behavior data alongside Data teams to pinpoint drop-offs and prioritize high-value opportunities.

•Design, test, and scale end-to-end campaigns across onboarding, activation, continuity, upsell, and winback.

•Partner with CRM, Content, Medical Operations, Customer Care and Product to deploy seamlessly integrated interventions that keep customers on track with their treatment.

•Continuously test timing, messaging, channels, and offers to optimize conversion and engagement while maintaining brand and medical standards.

•Own key retention metrics (CLV, churn, reactivation rate), build clear tracking with Data, and report actionable performance insights to leadership.

•Lead the Retention & Reactivation team which currently consists of CRM Specialist(s), but will expand in the future.