Marketing Manager - 6 months Fixed-Term Contract

Salary

Core Qualifications

Preferred Qualifications

Key Responsibilities

• •Own the execution of EMEA marketing plans and campaigns aligned with regional business priorities, target markets, and pipeline objectives.
• •Partner closely with Sales leadership to understand market opportunities, customer needs, and commercial priorities, and translate them into actionable marketing initiatives.
• •Balance regional consistency with the specific needs and maturity of individual EMEA markets.
• •Adapt global campaigns, content, and messaging to maximize relevance and impact across priority markets.
• •Strengthen Valiantys’ positioning as a trusted transformation and Atlassian partner through differentiated, customer-focused marketing.
• •Use AI-enabled tools thoughtfully to improve planning, research, content development, personalization, and campaign execution.
• •Develop and execute ABM initiatives targeting strategic accounts and priority segments across EMEA in close partnership with Sales.
• •Build account-specific or account-cluster marketing plans based on customer challenges, buying signals, stakeholder profiles, and commercial opportunities.
• •Orchestrate personalized content, campaigns, executive events, and engagement tactics across the customer journey.
• •Partner with Sales to deepen engagement within target accounts, support opportunity progression, and strengthen relationships with key decision-makers.
• •Measure account engagement and contribution to pipeline, using insights to continuously refine ABM strategies.
• •Plan and execute integrated campaigns and events across EMEA, including trade shows, executive events, webinars, partner activities, and customer programs.
• •Manage multi-channel demand generation across email, paid media, social media, content, and other relevant channels.
• •Create and localize content and messaging according to market needs while maintaining consistency with the Valiantys brand.
• •Coordinate with Practices, Delivery, Product/Solution Marketing, and Corporate Marketing teams to support go-to-market priorities.
• •Manage relationships with agencies, event organizers, Atlassian, and other external partners when relevant.
• •Use AI where appropriate to support content ideation, audience segmentation, campaign personalization, event follow-up, and performance analysis.
• •Build trusted relationships with Sales leaders, Practice leaders, Delivery teams, and senior stakeholders across EMEA.
• •Act as a marketing advisor to regional leadership, providing recommendations based on market trends, customer insights, campaign performance, and commercial priorities.
• •Confidently present marketing plans, results, insights, and recommendations to C-suite, General Manager, and Director-level stakeholders.
• •Navigate different markets, cultures, stakeholder expectations, and business priorities to create alignment and drive execution.
• •Share market and customer insights across teams to continuously improve positioning, campaigns, and go-to-market activities.
• •Track performance against key indicators, including engagement, leads, target-account engagement, pipeline contribution, and conversion.
• •Use Salesforce, HubSpot, marketing automation, and analytics tools to monitor effectiveness and identify opportunities for improvement.
• •Maintain accurate campaign and account data, support reporting, and ensure effective alignment between marketing and sales activity.
• •Translate performance data into clear insights and actionable recommendations for Sales and senior leadership.
• •Manage EMEA campaign and event budgets effectively, prioritizing investments according to market opportunity and expected business impact.
• •Continuously test, learn, and optimize marketing activities to improve effectiveness and ROI.
• •Combine data, marketing expertise, and AI-supported analysis to identify trends, inform decisions, and improve execution.