19 Mar 2026

Senior Manager Retail and WHS Marketing, Global Consumer Experience

Tommy Hilfiger

Amsterdam

19 Mar 2026

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Senior Manager Retail and WHS Marketing role at Tommy Hilfiger, part of PVH Corp., based in Amsterdam. Responsible for driving premium in-store experience across retail formats through guidelines, toolkits, and cross-functional collaboration. Requires 10+ years in retail marketing or brand experience within a global lifestyle or fashion brand.

On-siteFull-timeSeniorRetail MarketingBrand Experience

Senior Manager Retail and WHS Marketing, Global Consumer Experience

Apply

On-siteFull-timeSeniorRetail Marketing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

10 years

Employment Type

Full-time

Experience Level

10+ years of experience in retail marketing, brand experience, store experience, or related fields within a global lifestyle or fashion brand.

Core Qualifications

Technical (Must-have)

retail marketingbrand experiencestore experienceglobal guidelinestoolkitsactivation frameworksproject managementorganizational skillsbudget management

Soft Skills

strategic thinkingoperational deliverycollaborationinfluencing skillsleadershipcoachingcommunicationsolutions-oriented

Key Responsibilities

•Partner with Global Brand Strategy and Brand Marketing to define key brand expression moments in store, aligned with seasonal and commercial priorities.
•Own the creation of seasonal and evergreen experience guidelines, toolkits, and execution assets that enable regional teams to activate the brand effectively.
•Oversee agency briefings related to experience-led activations and seasonal toolkits, ensuring alignment across key stakeholders.
•Partner with cross-functional teams to align brand storytelling, product expression, and in-store experience execution.
•Ensure all experience tools and guidelines are scalable, practical, and consistent with brand identity.
•Develop and deliver global seasonal experience toolkits in collaboration with regional teams and agency partners.
•Support the implementation of in-store storytelling and point-of-sale elements for seasonal campaigns, product launches, and collaborations.
•Monitor rollout quality, gather market feedback, and drive continuous improvement of store experience execution.
•Help maintain governance of store experience standards through clear guidance, follow-up, and best practice sharing.
•Support the development and rollout of global store experience direction across all retail formats.
•Drive sensory experience elements in partnership with Brand Marketing, including music direction, audio cues, and related governance.
•Help define experience layer guidance that brings brand expression and storytelling to life in-store through consistent and elevated consumer-facing touchpoints.
•Translate seasonal priorities, campaigns, and product stories into clear in-store experience direction that aligns with global brand priorities and can be adapted locally.
•Serve as a key liaison across Global Brand Marketing, Global Consumer Brand Experience, regional experience teams, and other relevant functions.
•Partner with marketing and operations teams to ensure store experience priorities are integrated into seasonal planning and commercial calendars.
•Work with global and regional stakeholders to assess business needs, define activation priorities, and support aligned ways of working.
•Support regional teams in adapting global experience toolkits to local market needs while maintaining brand consistency.
•Collect and analyze feedback on experience activations in partnership with regional teams and insights partners.
•Identify and share best practices that improve execution and elevate the retail experience globally.
•Contribute to reporting on store experience performance, key learnings, and opportunities for improvement.
•Lead, coach, and develop team members, ensuring strong performance and alignment with business and brand priorities.
•Foster a collaborative and solutions-oriented team culture across global and regional partners.
•Act as a clear and effective communicator across functions, supporting alignment and knowledge sharing.

Senior ManagerRetail MarketingWHS MarketingGlobal Consumer ExperienceTommy HilfigerPVH Corp.AmsterdamFull-timeOn-siteFashion

Core Qualifications

Technical (Must-have)

retail marketingbrand experiencestore experienceglobal guidelinestoolkitsactivation frameworksproject managementorganizational skillsbudget management

Soft Skills

strategic thinkingoperational deliverycollaborationinfluencing skillsleadershipcoachingcommunicationsolutions-oriented

Key Responsibilities

•Partner with Global Brand Strategy and Brand Marketing to define key brand expression moments in store, aligned with seasonal and commercial priorities.

•Own the creation of seasonal and evergreen experience guidelines, toolkits, and execution assets that enable regional teams to activate the brand effectively.

•Oversee agency briefings related to experience-led activations and seasonal toolkits, ensuring alignment across key stakeholders.

•Partner with cross-functional teams to align brand storytelling, product expression, and in-store experience execution.

•Ensure all experience tools and guidelines are scalable, practical, and consistent with brand identity.

•Develop and deliver global seasonal experience toolkits in collaboration with regional teams and agency partners.

•Support the implementation of in-store storytelling and point-of-sale elements for seasonal campaigns, product launches, and collaborations.

•Monitor rollout quality, gather market feedback, and drive continuous improvement of store experience execution.

•Help maintain governance of store experience standards through clear guidance, follow-up, and best practice sharing.

•Support the development and rollout of global store experience direction across all retail formats.

•Drive sensory experience elements in partnership with Brand Marketing, including music direction, audio cues, and related governance.

•Help define experience layer guidance that brings brand expression and storytelling to life in-store through consistent and elevated consumer-facing touchpoints.

•Translate seasonal priorities, campaigns, and product stories into clear in-store experience direction that aligns with global brand priorities and can be adapted locally.

•Serve as a key liaison across Global Brand Marketing, Global Consumer Brand Experience, regional experience teams, and other relevant functions.

•Partner with marketing and operations teams to ensure store experience priorities are integrated into seasonal planning and commercial calendars.

•Work with global and regional stakeholders to assess business needs, define activation priorities, and support aligned ways of working.

•Support regional teams in adapting global experience toolkits to local market needs while maintaining brand consistency.

•Collect and analyze feedback on experience activations in partnership with regional teams and insights partners.

•Identify and share best practices that improve execution and elevate the retail experience globally.

•Contribute to reporting on store experience performance, key learnings, and opportunities for improvement.

•Lead, coach, and develop team members, ensuring strong performance and alignment with business and brand priorities.

•Foster a collaborative and solutions-oriented team culture across global and regional partners.

•Act as a clear and effective communicator across functions, supporting alignment and knowledge sharing.