Amsterdam
5 days ago

Interim Digital Marketing Director - Tommy Hilfiger Global
Tommy Hilfiger
Amsterdam
5 days ago
Interim Digital Marketing Director - Tommy Hilfiger Global
Interim Digital Marketing Director role at Tommy Hilfiger Global, based in Amsterdam. Leading global digital strategy and consumer journey planning for a maternity cover from mid-August 2026 to August 2027. Requires 10+ years digital marketing experience and strong leadership in matrix organizations.
On-siteFull-timeDirectorDigital Marketing StrategyConsumer Journey Planning
Interim Digital Marketing Director - Tommy Hilfiger Global
Interim Digital Marketing Director role at Tommy Hilfiger Global, based in Amsterdam. Leading global digital strategy and consumer journey planning for a maternity cover from mid-August 2026 to August 2027. Requires 10+ years digital marketing experience and strong leadership in matrix organizations.
On-siteFull-timeDirectorDigital Marketing Strategy
Salary
Not specified
Core Qualifications
Technical (Must-have)
Digital Marketing StrategyConsumer Journey PlanningChannel PlanningStakeholder ManagementTeam LeadershipBudget ManagementBrand StrategyE-commerceMediaCRMPerformance Marketing
Soft Skills
LeadershipStrategic ThinkingCommunicationAdaptabilityProblem SolvingInitiativeCollaboration
Key Responsibilities
- Shape and advance global digital strategy for the function
- Position Global Digital Marketing as a forward-looking Centre of Excellence
- Hold overall accountability for seasonal consumer journey planning
- Lead and develop the Global Digital Marketing team (3 direct reports)
- Guide the team in defining digital journeys and channel plans across e-commerce, media, and CRM
- Drive continuous improvement through performance data, regional feedback, and innovation pilots
- Serve as the senior point of contact for the function to CMO-level stakeholders and regional leadership
- Own the relationship with digital agency partner
- Streamline and oversee the briefing process across internal teams and agency partners
- Own the function's budget
- Drive delivery across complex, multi-stakeholder projects
InterimDirectorDigital MarketingTommy HilfigerPVHRetailFashionGlobalMaternity CoverStrategy