Interim Campaign Manager, Global Product Marketing (5 months contract)
Tommy Hilfiger
Interim Campaign Manager, Global Product Marketing (5 months contract)
Interim Campaign Manager for Global Product Marketing at Tommy Hilfiger, a 5-month contract role based in Amsterdam with hybrid work. Responsible for shaping product positioning, developing seasonal content strategies, and leading mid-funnel campaigns. Requires 10+ years of global marketing experience, ideally in fashion or lifestyle.
Interim Campaign Manager, Global Product Marketing (5 months contract)
Interim Campaign Manager for Global Product Marketing at Tommy Hilfiger, a 5-month contract role based in Amsterdam with hybrid work. Responsible for shaping product positioning, developing seasonal content strategies, and leading mid-funnel campaigns. Requires 10+ years of global marketing experience, ideally in fashion or lifestyle.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Leverage market, consumer, and competitive insights to shape sharp seasonal planning
- Align storytelling with commercial priorities and product strategies to maximize brand and business impact
- Align with GTM, Merchandising and Regions to ensure product stories reflect real-world opportunities and needs
- Translate insights into frameworks that guide storytelling across channels
- Ensure product storytelling supports both sell-in (B2B) and sell-out
- Co-own the strategic development of seasonal commercial calendars with Go To Market partners
- Ensure seasonal milestones, product priorities, and stories are integrated into a cohesive marketing plan
- Drive clarity and alignment across teams to ensure flawless sequencing and execution
- Lead the conception, execution, roll-out and optimization of product-focused campaigns
- Develop meticulously clear, strategically rich, insight driven and actionable creative briefs for all content needs
- Partner closely with the Editorial and Creative teams from brief until delivery to ensure craft excellence, narrative cohesion and best in class creative output
- Collaborate with global (channel) and regional marketing teams throughout process to ensure that content lands in market with maximum impact
- Evaluate campaign performance and translate learnings into actionable recommendations
- Model a culture of clarity, creativity, accountability, and consumer obsession
- Play a key role in shaping team culture, encouraging innovation, and ensuring cross-functional alignment
- Define and optimize ways of working and end-to-end processes