14 May 2026

Transformation lead - Marketing GBS

The Magnum Ice Cream Company

Amsterdam

14 May 2026

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The Transformation Lead for Marketing GBS is responsible for shaping and executing the Marketing Operations strategy within TMICC's new GBS organization, overseeing the transfer of activities from Unilever GBS and/or TMICC Business Units into the new GBS, and ensuring stable service delivery while driving the transformation roadmap. The role requires significant experience in Marketing Operations transformation in complex, multi-market environments and proven track record in establishing or scaling shared services or operating models.

On-siteFull-timeSeniorProject ManagementProcess Design

Transformation lead - Marketing GBS

Apply

On-siteFull-timeSeniorProject Management

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

On-site

Experience Required

12 years

Employment Type

Full-time

Experience Level

8-12+ years in Shared Services, GBS, transformation, or functional operations

Core Qualifications

Technical (Must-have)

Project ManagementProcess DesignTransition ManagementTSA ExitERP ImplementationValue Stream MappingSix SigmaAIAutomationMarketing Operations

Soft Skills

Stakeholder ManagementCommunicationProblem SolvingLeadershipAccountabilityResults OrientationBusiness PartneringCollaborationData-driven Decision MakingCoaching

Preferred Qualifications

Technical (Nice-to-have)

Outsourcing/3PSP modelsMarketing operations consolidationAI-enabled operating models

Key Responsibilities

•Define the GBS Marketing Operations strategy, scope, and multi-year roadmap.
•Design the end-to-end operating model including governance, intake, SLAs/OLAs, controls, and escalation.
•Ensure global standardisation by default with structured local exceptions where required.
•Support the Functional Solution Leader in defining the intake strategy, sequencing, and prioritization.
•Design hub blueprint including structure, skills, shifts, onboarding, and knowledge management.
•Lead transition using a transfer-then-transform approach including hypercare and stabilisation.
•Build a delivery-focused, high-performance culture within the hub.
•Own service performance across quality, cycle times, backlog health and SLA delivery.
•Establish clear operational rhythms, performance reviews, and issue escalation.
•Drive process discipline, SOP adherence and reduction of rework.
•Coordinate scope assessments with functional teams and BUs.
•Manage readiness criteria to ensure smooth onboarding of scope into GBS/3PSP.
•Serve as central coordination point across BUs, Functions, GPOs, GBS Ops, Technology (OPUS) and 3PSP.
•Drive TSA exit planning and execution for the function.
•Run fit-gap analysis with GPOs and SMEs to align existing processes with future-state standards.
•Facilitate value stream mapping (VSM) workshops to define future-state workflows, handoffs, controls, and roles.
•Identify and deliver productivity improvements through simplification and automation.
•Lead AI-enabled initiatives to improve speed, quality, and consistency.
•Act as primary GBS interface for Marketing stakeholders for the hub scope.
•Build and track business cases and value realization.
•Own cost stewardship and support investment prioritization with data.

TransformationMarketing GBSShared ServicesMarketing OperationsProject ManagementERP ImplementationProcess ImprovementAIOffshore HubIce Cream

Core Qualifications

Technical (Must-have)

Project ManagementProcess DesignTransition ManagementTSA ExitERP ImplementationValue Stream MappingSix SigmaAIAutomationMarketing Operations

Soft Skills

Stakeholder ManagementCommunicationProblem SolvingLeadershipAccountabilityResults OrientationBusiness PartneringCollaborationData-driven Decision MakingCoaching

Key Responsibilities

•Define the GBS Marketing Operations strategy, scope, and multi-year roadmap.

•Design the end-to-end operating model including governance, intake, SLAs/OLAs, controls, and escalation.

•Ensure global standardisation by default with structured local exceptions where required.

•Support the Functional Solution Leader in defining the intake strategy, sequencing, and prioritization.

•Design hub blueprint including structure, skills, shifts, onboarding, and knowledge management.

•Lead transition using a transfer-then-transform approach including hypercare and stabilisation.

•Build a delivery-focused, high-performance culture within the hub.

•Own service performance across quality, cycle times, backlog health and SLA delivery.

•Establish clear operational rhythms, performance reviews, and issue escalation.

•Drive process discipline, SOP adherence and reduction of rework.

•Coordinate scope assessments with functional teams and BUs.

•Manage readiness criteria to ensure smooth onboarding of scope into GBS/3PSP.

•Serve as central coordination point across BUs, Functions, GPOs, GBS Ops, Technology (OPUS) and 3PSP.

•Drive TSA exit planning and execution for the function.

•Run fit-gap analysis with GPOs and SMEs to align existing processes with future-state standards.

•Facilitate value stream mapping (VSM) workshops to define future-state workflows, handoffs, controls, and roles.

•Identify and deliver productivity improvements through simplification and automation.

•Lead AI-enabled initiatives to improve speed, quality, and consistency.

•Act as primary GBS interface for Marketing stakeholders for the hub scope.

•Build and track business cases and value realization.

•Own cost stewardship and support investment prioritization with data.