2 days ago

CRM Planning Manager - 8 months FTC

Storio group

Amsterdam

2 days ago

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CRM Planning Manager needed for an 8-month fixed-term contract at Storio Group in Amsterdam. Lead a team of three Senior Specialists to drive repeat engagement and lifetime value for seven million European customers across email, direct mail, and package inserts.

AI-enabledHybridContractEntry LevelCRMBraze

CRM Planning Manager - 8 months FTC

Apply

AI-enabledHybridContractEntry LevelCRM

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Employment Type

Contract

Experience Level

Not Applicable

Contract Length

8 months

Core Qualifications

Technical (Must-have)

CRMBrazeEmail MarketingDirect MailCustomer AnalyticsMachine LearningSegmentationPersonalizationCampaign ManagementCross-channel MarketingEcommerce

Soft Skills

LeadershipCollaborationAnalytical ThinkingCommunication

Preferred Qualifications

Technical (Nice-to-have)

Integrated Marketing Planning

Key Responsibilities

•Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
•Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
•Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
•Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
•Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
•Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.
•Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.
•Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.
•Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.
•Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.
•Provide calm leadership during critical peak periods in November and December to manage real time adjustments.

CRMPlanning ManagerContractHybridAmsterdamEcommerceBrazeTeam LeadershipPersonalizationCustomer Engagement

Key Responsibilities

•Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.

•Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.

•Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.

•Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.

•Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.

•Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.

•Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.

•Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.

•Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.

•Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.

•Provide calm leadership during critical peak periods in November and December to manage real time adjustments.