Institutional Regional Marketing Lead – North
Solenis
Institutional Regional Marketing Lead – North
We are looking for an experienced Institutional Regional Marketing Lead to drive marketing strategy, portfolio performance, innovation execution, and commercial growth across the North region. As a key member of the regional leadership team, you will act as a strategic partner to the Regional Commercial Leader, translating business priorities into clear marketing plans and ensuring strong execution across countries. This is a highly collaborative role that combines strategic marketing, portfolio management, innovation, digital transformation, and commercial leadership to deliver sustainable growth and profitability.
Institutional Regional Marketing Lead – North
We are looking for an experienced Institutional Regional Marketing Lead to drive marketing strategy, portfolio performance, innovation execution, and commercial growth across the North region. As a key member of the regional leadership team, you will act as a strategic partner to the Regional Commercial Leader, translating business priorities into clear marketing plans and ensuring strong execution across countries. This is a highly collaborative role that combines strategic marketing, portfolio management, innovation, digital transformation, and commercial leadership to deliver sustainable growth and profitability.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Translate regional business priorities into a clear and actionable marketing strategy
- Partner closely with the Regional Commercial Leader and leadership team to drive growth initiatives
- Support execution of regional priorities across countries and channels
- Ensure disciplined delivery of marketing plans and commercial initiatives
- Lead market intelligence, competitive analysis, and customer insight generation
- Translate customer needs and market trends into product, portfolio, and innovation priorities
- Drive portfolio optimization through a data-driven approach focused on growth, profitability, margin, and mix improvement
- Support successful innovation launches and commercialization initiatives across the region
- Ensure effective execution of channel and brand strategies across markets
- Lead and develop a high-performing regional marketing organization
- Drive talent development, capability building, and employee engagement
- Promote digital transformation and adoption of new tools and ways of working
- Manage the regional marketing budget and ensure effective return on investment
- Foster strong collaboration across Marketing, Sales, Innovation, Commercial, and Digital teams