1 day ago

Customer Lifecycle Marketer - Homedeal

skydreams

Utrecht

1 day ago

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Homedeal is seeking a B2B Customer Lifecycle Marketer to join their growth team in Utrecht. The role involves designing automated lifecycle campaigns, optimizing customer journeys, and collaborating with product and marketing teams to drive client activation and retention. Requires experience in lifecycle marketing, HubSpot, and data analysis.

RemoteFull-timeSeniorHubSpotGoogle Analytics 4

Customer Lifecycle Marketer - Homedeal

Apply

RemoteFull-timeSeniorHubSpot

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

Remote

Employment Type

Full-time

Experience Level

Mid-Senior level

Core Qualifications

Technical (Must-have)

HubSpotGoogle Analytics 4TableauCustomer.ioBrazeActiveCampaignCRMEmail MarketingMarketing AutomationData AnalysisCohort AnalysisLifecycle MarketingGrowth MarketingB2B MarketingMarketplace

Soft Skills

AutonomyGrowth MindsetPrioritizationCollaborationAnalytical Thinking

Key Responsibilities

•Design, build and automate B2B email/CRM onboarding journeys.
•Leverage HubSpot to build segments, lists, email journeys, workflows and win-back campaigns.
•Analyse churn patterns and deploy automated reactivation campaigns to lift MAU.
•Map and optimize the customer journey with Product managers.
•Collaborate with Product team on new initiatives and experiments.
•Develop localised playbooks for B2B acquisition, onboarding, and retention.
•Bridge business needs with technical implementation for marketing initiatives.
•Turn marketing needs into initiatives with Product, BI, and Customer Success teams.
•Keep stakeholders informed on progress and dependencies.

B2BLifecycle MarketingGrowth MarketingHubSpotMarketing AutomationMarketplaceUtrechtRemoteFull-timeSkydreams

Key Responsibilities

•Design, build and automate B2B email/CRM onboarding journeys.

•Leverage HubSpot to build segments, lists, email journeys, workflows and win-back campaigns.

•Analyse churn patterns and deploy automated reactivation campaigns to lift MAU.

•Map and optimize the customer journey with Product managers.

•Collaborate with Product team on new initiatives and experiments.

•Develop localised playbooks for B2B acquisition, onboarding, and retention.

•Bridge business needs with technical implementation for marketing initiatives.

•Turn marketing needs into initiatives with Product, BI, and Customer Success teams.

•Keep stakeholders informed on progress and dependencies.