Amsterdam
4 weeks ago
Manager, Demand Generation - EMEA
Protolabs
Amsterdam
4 weeks ago
Manager, Demand Generation - EMEA
Manager, Demand Generation for EMEA at Protolabs, a digital manufacturing leader. Owns end-to-end regional demand strategy, drives pipeline growth, customer acquisition, and revenue. Requires experience in B2B demand generation, multi-channel campaigns, team leadership, and EMEA markets.
HybridFull-timeDirectorCRMMarketing Automation
Manager, Demand Generation - EMEA
Manager, Demand Generation for EMEA at Protolabs, a digital manufacturing leader. Owns end-to-end regional demand strategy, drives pipeline growth, customer acquisition, and revenue. Requires experience in B2B demand generation, multi-channel campaigns, team leadership, and EMEA markets.
HybridFull-timeDirectorCRM
Salary
Not specified
Core Qualifications
Technical (Must-have)
CRMMarketing automationABM platformsAnalytics toolsAI-enabled marketing toolsMarketing technologyData platformsAccount-based marketing (ABM)
Soft Skills
LeadershipMentoringStakeholder managementCross-functional collaborationAnalytical thinkingData-driven decision-makingCommunicationAdaptabilityResilienceCustomer-centric mindset
Key Responsibilities
- Define and execute the EMEA demand generation strategy to drive regional pipeline growth, customer acquisition, expansion, and revenue.
- Develop integrated multi-channel campaigns across digital, ABM, email, webinars, events, paid media, partnerships, and lifecycle marketing.
- Partner with regional sales leadership to align marketing priorities with commercial objectives and pipeline goals.
- Develop and implement account-based marketing (ABM) strategies for prioritized industry and enterprise accounts.
- Support full-funnel customer lifecycle initiatives including acquisition, pipeline acceleration, retention, and expansion.
- Utilize audience insights, intent signals, behavioral data, and campaign performance metrics to improve targeting and conversion.
- Lead planning, execution, optimization, and reporting of regional demand generation campaigns across EMEA markets.
- Oversee EMEA events, trade shows, roadshows, webinars, and partner initiatives aligned with revenue objectives.
- Leverage CRM, marketing automation, ABM, analytics, and AI-enabled tools to improve campaign effectiveness and operational efficiency.
- Establish quarterly team goals, KPIs, and performance benchmarks; manage and optimize the EMEA demand generation and ABM budget.
- Lead, mentor, and develop a high-performing team of regional marketing and channel specialists.
- Collaborate with Sales, Revenue Operations, Product Management, Marketing Communications, Digital, and Global Marketing teams.
Demand GenerationB2B MarketingEMEADigital ManufacturingABMPipeline GrowthMarketing LeadershipHybridAmsterdamManager