
Senior Consumer Marketing Manager, Portfolio Excellence OneBlade
Philips
Senior Consumer Marketing Manager, Portfolio Excellence OneBlade
Senior Consumer Marketing Manager role focusing on portfolio excellence for the OneBlade business at Philips in Amsterdam. Requires a master's degree and 7+ years of international consumer marketing experience. Responsibilities include driving global performance, defining go-to-market strategies, and developing commercial plans.
Senior Consumer Marketing Manager, Portfolio Excellence OneBlade
Senior Consumer Marketing Manager role focusing on portfolio excellence for the OneBlade business at Philips in Amsterdam. Requires a master's degree and 7+ years of international consumer marketing experience. Responsibilities include driving global performance, defining go-to-market strategies, and developing commercial plans.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Drive global performance of the category, identify business opportunities and risks, prepare and deliver growth plans and mitigations actions
- Define go-to-market requirements to play and win in category, including defining NPI criteria for launch, preparing, and handshaking launch and go-to-market plan with regions
- Define global portfolio channelization for the consolidated portfolio via ZBA methodology by understanding key price points, the role of each customer, commercial strategy
- Develop and execute commercial strategies for existing portfolio, including planning and coordinating key sales moments and global promo strategy
- Ensure portfolio health, via streamlining current portfolio, driving SKU efficiency, managing C-tail
- Establish business category commercial guidelines including wider, deeper, and visible distribution, setting the right KPIs
- Interact with various disciplines including Regional business category leaders, marketing management, marketing communication, S&OP, customers, internal and external agencies and international sales organizations