21 May 2026

Research & Insights Analyst

OLIVER | The Brandtech Group

Amsterdam

21 May 2026

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Seeking a Research & Insights Analyst for a 12-month fixed-term contract with a global in-house studio in Amsterdam. The role involves delivering data-led cultural, social, and audience insights to drive social-first marketing for a leading domestic appliances brand. Requires expertise in social listening tools and data analytics.

HybridFull-timeEntry LevelBrandwatchSprinklr

Research & Insights Analyst

Apply

HybridFull-timeEntry LevelBrandwatch

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Employment Type

Full-time

Experience Level

Not Applicable

Contract Length

12 months

Core Qualifications

Technical (Must-have)

BrandwatchSprinklrGlobal Web IndexYouGovKantarAudiensesocial listeninganalyticsAI toolsBoolean queries

Soft Skills

critical thinkingproblem solvingattention to detailstrategic mindsetdata storytellingproactivecuriouscollaborative

Key Responsibilities

•Deliver frequent audience, category, cultural, and social insights to guide social-first strategy
•Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living
•Proactively share insights with strategy, social, creative, and influencer teams
•Use insight to support influencer initiatives, content development, and platform strategy
•Conduct social channel audits, competitor reviews, and category analysis
•Monitor social performance and effectiveness against strategic objectives
•Build frameworks for measuring creative and content performance across platforms
•Translate performance data into clear insights and optimisation recommendations
•Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals
•Optimise dashboards and insight outputs for clarity, speed, and relevance
•Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches
•Lead the identification and presentation of new, data-driven insight solutions
•Champion the smart use of insight and analytics tools (including AI) across the studio

Research & InsightsAnalystSocial ListeningBrandwatchSprinklrGWIYouGovKantarAudienseHybridAmsterdam

Key Responsibilities

•Deliver frequent audience, category, cultural, and social insights to guide social-first strategy

•Identify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living

•Proactively share insights with strategy, social, creative, and influencer teams

•Use insight to support influencer initiatives, content development, and platform strategy

•Conduct social channel audits, competitor reviews, and category analysis

•Monitor social performance and effectiveness against strategic objectives

•Build frameworks for measuring creative and content performance across platforms

•Translate performance data into clear insights and optimisation recommendations

•Set up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals

•Optimise dashboards and insight outputs for clarity, speed, and relevance

•Identify efficiencies in spotting community insights by upskilling teams on data tools and approaches

•Lead the identification and presentation of new, data-driven insight solutions

•Champion the smart use of insight and analytics tools (including AI) across the studio