Senior Marketing Manager, Integrated Campaigns

Salary

Core Qualifications

Preferred Qualifications

Key Responsibilities

• •Own integrated campaign strategy and execution from brief and goal-setting through launch, optimization, and post-campaign reporting.
• •Build and maintain campaign plans covering timelines, budgets, deliverables, owners, and dependencies.
• •Keep stakeholders aligned and accountable so campaigns launch on time and support shared pipeline objectives.
• •Act as the connective tissue across Product Marketing, Enterprise Marketing, Paid, Lifecycle, Web, Events, Content, and Sales.
• •Brief and coordinate each channel so messaging, audiences, assets, and timelines support one consistent campaign goal.
• •Partner closely with Sales and SDR teams to ensure campaigns support effective account engagement and follow-up.
• •Partner with Paid Media on channel selection, audience targeting, and budget pacing across search, social, and display.
• •Work with Lifecycle and Email teams to develop nurture sequences and campaign-specific communications.
• •Coordinate with Web, Events, and Content teams on landing pages, forms, conversion optimization, webinars, follow-up, blog posts, guides, and supporting assets.
• •Track campaign engagement, responses, pipeline attribution, and revenue impact against agreed goals.
• •Report clearly on what worked, what did not, and which changes should be made in future campaigns.
• •Run a consistent test-and-learn process so every campaign improves on the one before it.