Senior Product Marketing Manager
Loop Earplugs
Senior Product Marketing Manager
Senior Product Marketing Manager needed to own the Sleep pillar at Loop, driving portfolio growth, margin performance, and category leadership. The role is hybrid in NYC, Antwerp, or Amsterdam and requires 8+ years of experience in product marketing and commercial leadership. The candidate will lead pricing, positioning, channel strategy, and go-to-market execution across the Sleep ecosystem.
Senior Product Marketing Manager
Senior Product Marketing Manager needed to own the Sleep pillar at Loop, driving portfolio growth, margin performance, and category leadership. The role is hybrid in NYC, Antwerp, or Amsterdam and requires 8+ years of experience in product marketing and commercial leadership. The candidate will lead pricing, positioning, channel strategy, and go-to-market execution across the Sleep ecosystem.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Own channel pricing and discounting structures across the Sleep portfolio
- Define channel architecture including assortment strategy, bundle logic, and exclusivity across routes to market
- Lead go-to-market strategies across launches, campaigns, and retail activations within the sleep pillar
- Establish scalable messaging and storytelling frameworks that strengthen Loop’s authority in the sleep category
- Lead sleep-focused retail storytelling and channel positioning across partners and commercial channels
- Analyse customer behaviour, market trends, and portfolio performance to identify optimisation and growth opportunities