Amsterdam
4 weeks ago
Senior Product Marketing Manager
Loop Earplugs
Amsterdam
4 weeks ago
Senior Product Marketing Manager
Senior Product Marketing Manager to own the Sleep pillar at Loop, driving portfolio growth, margin performance, and category leadership through pricing, positioning, channel strategy, and go-to-market execution. Requires 8+ years of product marketing and commercial leadership experience.
HybridFull-timeSeniorProduct MarketingPortfolio Strategy
Senior Product Marketing Manager
Senior Product Marketing Manager to own the Sleep pillar at Loop, driving portfolio growth, margin performance, and category leadership through pricing, positioning, channel strategy, and go-to-market execution. Requires 8+ years of product marketing and commercial leadership experience.
HybridFull-timeSeniorProduct Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
product marketingportfolio strategycategory leadershippricing strategymargin managementchannel architectureretail executiongo-to-market management
Soft Skills
strategic thinkinganalytical thinkingstakeholder managementinfluencingcross-functional collaborationindependent workadaptabilityinitiative
Key Responsibilities
- Own channel pricing and discounting structures across the Sleep portfolio
- Define channel architecture including assortment strategy, bundle logic, and exclusivity across routes to market
- Lead go-to-market strategies across launches, campaigns, and retail activations within the sleep pillar
- Establish scalable messaging and storytelling frameworks that strengthen Loop’s authority in the sleep category
- Lead sleep-focused retail storytelling and channel positioning across partners and commercial channels
- Analyse customer behaviour, market trends, and portfolio performance to identify optimisation and growth opportunities
Senior Product Marketing ManagerSleepPortfolio StrategyGo-to-MarketPricingChannel StrategyManufacturingMarketingSalesHybrid