4 weeks ago

Product Marketing Manager

Loop Earplugs

Amsterdam

4 weeks ago

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Loop seeks a Product Marketing Manager to own the adjacent products portfolio, including sleepmask, driving category growth and go-to-market execution. Based in Antwerp or Amsterdam, this hybrid role requires 5+ years of product marketing experience and strong cross-functional collaboration.

HybridFull-timeSeniorPricingPositioning

Product Marketing Manager

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HybridFull-timeSeniorPricing

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid (Antwerp or Amsterdam)

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years product marketing, go-to-market execution, and portfolio optimisation experience

Core Qualifications

Technical (Must-have)

pricingpositioningpromotional planningchannel dynamicsmarket analysiscustomer insightportfolio marketinggo-to-market executionlifecycle marketingproduct messaging

Soft Skills

communicationcross-functional collaborationindependent workadaptabilitycuriosityownershipdata-driven decision-making

Key Responsibilities

•Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
•Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
•Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
•Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
•Analyse customer feedback, market trends, and performance data to identify optimisation opportunities
•Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
•Contribute portfolio insight and category expertise into cross-functional planning discussions
•Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant

Product Marketing Managermanufacturingmarketingsalesportfolio marketinggo-to-markethybridAmsterdamAntwerpconsumer products

Core Qualifications

Technical (Must-have)

pricingpositioningpromotional planningchannel dynamicsmarket analysiscustomer insightportfolio marketinggo-to-market executionlifecycle marketingproduct messaging

Soft Skills

communicationcross-functional collaborationindependent workadaptabilitycuriosityownershipdata-driven decision-making

Key Responsibilities

•Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end

•Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations

•Develop product messaging, launch materials, and campaign support plans for different audiences and use cases

•Partner cross-functionally to deliver consistent product storytelling across retail and digital channels

•Analyse customer feedback, market trends, and performance data to identify optimisation opportunities

•Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings

•Contribute portfolio insight and category expertise into cross-functional planning discussions

•Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant