Amsterdam
3 days ago
Product Marketing Manager
Loop Earplugs
Amsterdam
3 days ago
Product Marketing Manager
Loop is hiring a Product Marketing Manager to own the adjacent product portfolio (sleepmask) and drive category growth. The role requires 5+ years of product marketing experience and is hybrid in NYC, Amsterdam or Antwerp. You'll lead go-to-market execution, pricing, positioning, and lifecycle marketing, working cross-functionally.
HybridFull-timeSeniorProduct MarketingGo-to-Market Strategy
Product Marketing Manager
Loop is hiring a Product Marketing Manager to own the adjacent product portfolio (sleepmask) and drive category growth. The role requires 5+ years of product marketing experience and is hybrid in NYC, Amsterdam or Antwerp. You'll lead go-to-market execution, pricing, positioning, and lifecycle marketing, working cross-functionally.
HybridFull-timeSeniorProduct Marketing
Salary
Not specified
Core Qualifications
Technical (Must-have)
Product MarketingGo-to-Market StrategyPricingPositioningPromotional PlanningLifecycle MarketingCustomer Insight AnalysisMarket Trend AnalysisPerformance Data AnalysisCross-functional CollaborationCommunicationProduct Storytelling
Soft Skills
InitiativeAdaptabilityComfort with ambiguityIndependenceStakeholder alignmentCuriosity
Key Responsibilities
- Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
- Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
- Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
- Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
- Analyse customer feedback, market trends, and performance data to identify optimisation opportunities
- Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
- Contribute portfolio insight and category expertise into cross-functional planning discussions
- Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant
Product MarketingGo-to-MarketConsumer ProductsSleepmaskPortfolio MarketingHybridSeniorManufacturingMarketing and Sales