Amsterdam
3 weeks ago
CRM & Loyalty Lead
Loop Earplugs
Amsterdam
3 weeks ago
CRM & Loyalty Lead
Loop is seeking a CRM & Loyalty Lead to own the customer journey and drive loyalty strategy using data, automation, and AI. The role requires 5+ years of CRM experience within D2C/ecommerce and expertise with Klaviyo. This is a hybrid position based in Antwerp or Amsterdam, leading a team and collaborating across functions.
AIHybridFull-timeSeniorKlaviyoCustomer Relationship Management (CRM)
CRM & Loyalty Lead
Loop is seeking a CRM & Loyalty Lead to own the customer journey and drive loyalty strategy using data, automation, and AI. The role requires 5+ years of CRM experience within D2C/ecommerce and expertise with Klaviyo. This is a hybrid position based in Antwerp or Amsterdam, leading a team and collaborating across functions.
AIHybridFull-timeSeniorKlaviyo
Salary
Not specified
Core Qualifications
Technical (Must-have)
KlaviyoCustomer Relationship Management (CRM)Lifecycle MarketingLoyalty MarketingPersonalisationAutomationArtificial IntelligenceExperimentationAnalyticsEmail MarketingSMS MarketingPush NotificationsWhatsApp MarketingDirect MailReferral Marketing
Soft Skills
Analytical ThinkingCreativityCustomer-Centric MindsetLeadershipCollaborationPrioritisationCommunicationCross-functional PartnershipHands-on
Preferred Qualifications
Technical (Nice-to-have)
Yotpo Loyalty & Referrals
Key Responsibilities
- Own Loop's CRM and loyalty strategy, driving lead generation, channel revenue, customer engagement, and lifetime value
- Build personalised customer experiences across channels, from acquisition through loyalty
- Turn customer insights, experimentation, and AI into measurable business growth
- Lead CRM initiatives around key brand moments, partnerships, BFCM, and product launches
- Lead and develop a high-performing CRM & Loyalty team
- Partner across Ecommerce, Growth, Brand, Studio, Data, and Tech to maximise customer impact
- Ensure our CRM ecosystem, processes, and capabilities scale with the business
CRMLoyaltyCustomer EngagementKlaviyoD2CEcommerceHybridSenior