2 days ago

EU eTail TikTok Shop Focus - Channel Manager

Logitech

Utrecht

2 days ago

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Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go-to-market strategy for TikTok Shop across Europe and live streaming platforms. The role focuses on scaling success across European markets, leveraging TikTok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement, and sales. Requires over 5 years of experience in digital marketing, social media, or eCommerce.

HybridFull-timeSeniorDigital MarketingSocial Media

EU eTail TikTok Shop Focus - Channel Manager

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HybridFull-timeSeniorDigital Marketing

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

Hybrid work model allows some employees to work remotely while others work on-premises

Experience Required

5 years

Employment Type

Full-time

Experience Level

>5 years of experience in Digital Marketing, Social Media or eCommerce

Core Qualifications

Technical (Must-have)

Digital MarketingSocial MediaeCommerceSocial Commerce PlatformsTikTok ShopLive Streaming PlatformsFinancial ModelingROI AnalysisData-Driven InsightsAgency ManagementGo-to-Market StrategyPricing StrategyProduct PortfoliosLogistics ModelContent Creators

Soft Skills

ProactiveEnergeticSelf-starterHands-on approachResults orientedNavigating changePresentationCommunicationCollaborationStrategic thinkingLeadership

Key Responsibilities

•Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.
•Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact. Lead a team of young professionals locally where Logitech Tik Tok shop in live
•Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.
•Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.
•Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.
•Agency Sourcing and Management: Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.
•TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.

Channel ManagerSocial CommerceTikTok ShopeCommerceDigital MarketingEuropeSalesBusiness DevelopmentLogitechFull-time

Core Qualifications

Technical (Must-have)

Soft Skills

ProactiveEnergeticSelf-starterHands-on approachResults orientedNavigating changePresentationCommunicationCollaborationStrategic thinkingLeadership

Key Responsibilities

•Build EU Strategic Partnerships: Develop and manage TikTok Joint Business Plans (JBPs) with TikTok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.

•Lead Integrated Marketing: Lead integrated marketing initiatives by harnessing TikTok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact. Lead a team of young professionals locally where Logitech Tik Tok shop in live

•Collaborate seamlessly with cross-functional teams: Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.

•Operationalize Social Commerce: Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.

•Financial Modeling for Success: Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.

•Agency Sourcing and Management: Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.

•TikTok Shop Geographic Expansion: Support the expansion of TikTok Shop into new markets in Europe.