5 days ago

Amazon Customer Media & Marketing Manager

Logitech

Utrecht

5 days ago

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Logitech is seeking an Amazon Customer Media & Marketing Manager to join its Global Amazon team in Utrecht. The role involves planning and executing Amazon Advertising campaigns, defining global marketing strategies, and driving Amazon sales growth. Requires 5+ years of experience in Amazon advertising, performance marketing, and eCommerce, with strong analytical and communication skills.

HybridFull-timeMid LevelAmazon AdsProgrammatic Advertising

Amazon Customer Media & Marketing Manager

Apply

HybridFull-timeMid LevelAmazon Ads

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

Hybrid

Experience Required

5 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Amazon AdsProgrammatic AdvertisingDSPsPaid SearchPerformance MeasurementAnalyticsAgency ManagementCross-functional Stakeholder ManagementCommunicationEnglish

Soft Skills

CommunicationAnalytical SkillsCollaborationLeadership

Preferred Qualifications

Technical (Nice-to-have)

Google AdsSEOMetaTikTokYouTubeRetail Media PlatformseCommerceDTCAdvertising Analytics Tools

Key Responsibilities

•Define global Amazon marketing strategies and toolkits in partnership with Categories
•Leverage global category strategies, market insights, consumer understanding, and online analytics to define winning mid- to long-term Amazon strategies and toolkits
•Develop customized blueprints for events, including advertising strategies and plans, strategic NPI support, and partnership opportunities
•Drive strategies that grow profitable sell-out, convert more Amazon traffic, and build loyal, satisfied consumers
•Ensure consistency with the Global Commercial strategy, balancing top-line and bottom-line growth objectives
•Provide clear investment guidelines for key strategic priorities
•Guide and drive execution of category strategies for Amazon globally in cooperation with regions and countries
•Guide local markets and support execution of global category and Amazon strategies
•Monitor execution progress through regional scorecards and identify opportunities for improvement
•Track and analyze KPIs, including sales, ROAS, sales incrementality, CVR, and traffic
•Lead communication between the Global Amazon team, Global Category teams, and regional/local teams to ensure strong information flow and alignment
•Leverage Amazon Media to grow category share, gain market share on Amazon, and reach new audiences
•Distill learnings from Amazon Advertising performance and commercial results into global playbooks and best-practice guidelines
•Develop global advertising recommendations by category, in collaboration with agencies where applicable
•Prepare reports and analyze campaign performance to capture global learnings
•Lead advertising pilots and coordinate with media teams to test, learn, and scale what works
•Collaborate with Paid Digital Media and regional teams across Amazon and non-Amazon media channels, including Meta, TikTok, YouTube, and other relevant platforms
•Ensure media investment is optimized for ROI and contributes to brand and business objectives
•Lead best-practice sharing across markets and regions
•Gather insights from pilots and local market activations
•Collect, synthesize, and share best practices across regions
•Communicate key learnings and ensure they are applied consistently

Amazon AdvertisingPerformance MarketingeCommerceMarketing ManagerHybridFull-timeUtrechtLogitechConsumer Electronics

Key Responsibilities

•Define global Amazon marketing strategies and toolkits in partnership with Categories

•Leverage global category strategies, market insights, consumer understanding, and online analytics to define winning mid- to long-term Amazon strategies and toolkits

•Develop customized blueprints for events, including advertising strategies and plans, strategic NPI support, and partnership opportunities

•Drive strategies that grow profitable sell-out, convert more Amazon traffic, and build loyal, satisfied consumers

•Ensure consistency with the Global Commercial strategy, balancing top-line and bottom-line growth objectives

•Provide clear investment guidelines for key strategic priorities

•Guide and drive execution of category strategies for Amazon globally in cooperation with regions and countries

•Guide local markets and support execution of global category and Amazon strategies

•Monitor execution progress through regional scorecards and identify opportunities for improvement

•Track and analyze KPIs, including sales, ROAS, sales incrementality, CVR, and traffic

•Lead communication between the Global Amazon team, Global Category teams, and regional/local teams to ensure strong information flow and alignment

•Leverage Amazon Media to grow category share, gain market share on Amazon, and reach new audiences

•Distill learnings from Amazon Advertising performance and commercial results into global playbooks and best-practice guidelines

•Develop global advertising recommendations by category, in collaboration with agencies where applicable

•Prepare reports and analyze campaign performance to capture global learnings

•Lead advertising pilots and coordinate with media teams to test, learn, and scale what works

•Collaborate with Paid Digital Media and regional teams across Amazon and non-Amazon media channels, including Meta, TikTok, YouTube, and other relevant platforms

•Ensure media investment is optimized for ROI and contributes to brand and business objectives

•Lead best-practice sharing across markets and regions

•Gather insights from pilots and local market activations

•Collect, synthesize, and share best practices across regions

•Communicate key learnings and ensure they are applied consistently