1 week ago

Global Export Marketing Manager

Keune Haircosmetics | B Corp

Soest

1 week ago

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Keune is seeking an experienced Global Export Marketing Manager to drive marketing excellence across its international distribution partner network. The role involves developing and executing export marketing strategies, supporting global product launches, and strengthening distributor partnerships. Candidates need a minimum of 8 years of marketing experience in the professional haircare industry and proven experience working with international distributors.

HybridFull-timeSeniorMarketingTrade Marketing

Global Export Marketing Manager

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HybridFull-timeSeniorMarketing

Salary

Not specified

Work Location

Soest, Utrecht, Netherlands, NL

Work Model

Hybrid

Experience Required

8 years

Employment Type

Full-time

Experience Level

Minimum 8 years of Marketing and/or Trade Marketing experience within the professional haircare industry.

Core Qualifications

Technical (Must-have)

MarketingTrade MarketingBrand StrategyCommercial ActivationProduct LaunchesDistributor ManagementMarket InsightsProject ManagementStakeholder ManagementCommunicationAnalytical SkillsEnglish

Soft Skills

Commercial MindsetCollaborationRelationship BuildingStrategic ThinkingEntrepreneurial Mindset

Key Responsibilities

•Develop and execute the Global Export Marketing strategy aligned with Keune's international growth ambitions.
•Translate global marketing initiatives into effective and commercially relevant local activation.
•Establish effective ways of working between Global Export, Global Marketing and Global Education.
•Ensure consistent brand execution across all international markets.
•Develop Trade Marketing frameworks, launch toolkits and activation guidelines that help distribution partners successfully drive sell-out.
•Support international product launches, promotional campaigns, education initiatives and key commercial activations.
•Identify and share best practices across markets to strengthen commercial performance and marketing effectiveness.
•Partner with international distributors to develop effective local marketing plans aligned with Keune's global strategy.
•Strengthen distributor partners' local marketing capabilities while maintaining Keune's premium brand positioning.
•Build strong relationships with distribution partners and internal stakeholders to drive collaboration and long-term business growth.
•Collect market insights, distributor feedback and commercial learnings to continuously improve marketing initiatives.
•Develop reporting that provides transparency on marketing performance, investments and business opportunities.
•Translate market data into actionable recommendations that support strategic decision-making and future growth.

Global Export Marketing ManagerHaircareMarketingTrade MarketingDistributor PartnershipsInternationalHybridFull-timeSeniorSoest

Core Qualifications

Technical (Must-have)

MarketingTrade MarketingBrand StrategyCommercial ActivationProduct LaunchesDistributor ManagementMarket InsightsProject ManagementStakeholder ManagementCommunicationAnalytical SkillsEnglish

Soft Skills

Commercial MindsetCollaborationRelationship BuildingStrategic ThinkingEntrepreneurial Mindset

Key Responsibilities

•Develop and execute the Global Export Marketing strategy aligned with Keune's international growth ambitions.

•Translate global marketing initiatives into effective and commercially relevant local activation.

•Establish effective ways of working between Global Export, Global Marketing and Global Education.

•Ensure consistent brand execution across all international markets.

•Develop Trade Marketing frameworks, launch toolkits and activation guidelines that help distribution partners successfully drive sell-out.

•Support international product launches, promotional campaigns, education initiatives and key commercial activations.

•Identify and share best practices across markets to strengthen commercial performance and marketing effectiveness.

•Partner with international distributors to develop effective local marketing plans aligned with Keune's global strategy.

•Strengthen distributor partners' local marketing capabilities while maintaining Keune's premium brand positioning.

•Build strong relationships with distribution partners and internal stakeholders to drive collaboration and long-term business growth.

•Collect market insights, distributor feedback and commercial learnings to continuously improve marketing initiatives.

•Develop reporting that provides transparency on marketing performance, investments and business opportunities.

•Translate market data into actionable recommendations that support strategic decision-making and future growth.