3 weeks ago

Wholesale Account Manager - Digital

KARL LAGERFELD

Amsterdam

3 weeks ago

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Karl Lagerfeld seeks a Digital Wholesale Account Manager to lead and grow strategic digital wholesale partnerships from Amsterdam. The role involves driving online sales, profitability, and brand visibility across partner e-commerce platforms. Requires 5+ years of experience in digital wholesale or e-commerce account management.

HybridFull-timeSeniorExcelBI Tools

Wholesale Account Manager - Digital

Apply

HybridFull-timeSeniorExcel

Salary

Not specified

Work Location

Amsterdam, North Holland, Netherlands, NL

Work Model

Hybrid

Experience Required

5 years

Employment Type

Full-time

Experience Level

5+ years of experience in digital wholesale, e-commerce, key account management, or related commercial roles

Core Qualifications

Technical (Must-have)

ExcelBI toolsGoogle AnalyticsDigital MerchandisingE-commerce TradingKey Account ManagementForecastingBusiness PlanningData AnalysisStakeholder ManagementCommunicationPresentation

Soft Skills

Commercially mindedData-drivenResults-orientedHighly organizedExcellent communicationStakeholder management

Key Responsibilities

•Own the commercial performance of assigned wholesale accounts.
•Deliver sales, margin, and profitability targets aligned with regional and global objectives.
•Develop and execute account plans to drive sustainable growth.
•Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.
•Identify opportunities to improve revenue, profitability, and operational efficiency.
•Manage forecasting, business reviews, and performance reporting.
•Oversee order book management, stock availability, and cancellations.
•Build strong relationships with key digital wholesale partners.
•Lead joint business planning and define shared growth objectives and activation calendars.
•Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.
•Serve as the key liaison between wholesale partners and internal teams.
•Drive continuous improvement through data-driven recommendations and action plans.
•Lead seasonal sales campaigns, market appointments, and sell-in activities.
•Present seasonal collections, assortments, pricing strategies, and commercial priorities.
•Drive execution of the seasonal go-to-market process across assigned accounts.
•Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.
•Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.
•Support new product launches and commercial initiatives.
•Partner with Merchandising and Planning teams to optimize account assortments.
•Recommend product investments, replenishment opportunities, and inventory actions.
•Analyze product performance and market trends to drive productivity.
•Gather customer and account insights to support future product development.
•Monitor competitive activity and identify growth opportunities.
•Analyze customer behavior, site performance, and market trends to identify growth opportunities.
•Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.
•Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.
•Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.
•Identify opportunities to expand business within existing digital wholesale accounts.
•Support the acquisition and onboarding of new digital wholesale partners.
•Develop business cases and growth strategies for emerging channels and marketplaces.
•Contribute to strategic projects that enhance digital distribution and profitability.
•Collaborate cross-functionally to ensure alignment on business priorities and customer needs.
•Maintain clear communication across internal and external stakeholders.
•Proactively resolve commercial and operational issues.
•Represent and uphold brand values across all customer interactions.

Wholesale Account ManagerDigitalE-commerceFashionRetailSalesBusiness DevelopmentAmsterdamHybridKarl Lagerfeld

Core Qualifications

Technical (Must-have)

ExcelBI toolsGoogle AnalyticsDigital MerchandisingE-commerce TradingKey Account ManagementForecastingBusiness PlanningData AnalysisStakeholder ManagementCommunicationPresentation

Soft Skills

Commercially mindedData-drivenResults-orientedHighly organizedExcellent communicationStakeholder management

Key Responsibilities

•Own the commercial performance of assigned wholesale accounts.

•Deliver sales, margin, and profitability targets aligned with regional and global objectives.

•Develop and execute account plans to drive sustainable growth.

•Monitor key KPIs including sales, sell-in, sell-through, margins, and order book health.

•Identify opportunities to improve revenue, profitability, and operational efficiency.

•Manage forecasting, business reviews, and performance reporting.

•Oversee order book management, stock availability, and cancellations.

•Build strong relationships with key digital wholesale partners.

•Lead joint business planning and define shared growth objectives and activation calendars.

•Conduct regular business reviews focused on commercial performance, consumer trends, and growth opportunities.

•Serve as the key liaison between wholesale partners and internal teams.

•Drive continuous improvement through data-driven recommendations and action plans.

•Lead seasonal sales campaigns, market appointments, and sell-in activities.

•Present seasonal collections, assortments, pricing strategies, and commercial priorities.

•Drive execution of the seasonal go-to-market process across assigned accounts.

•Manage key milestones including sales meetings, assortment reviews, and post-season evaluations.

•Translate brand strategy into account-specific action plans that maximize sell-in and sell-through.

•Support new product launches and commercial initiatives.

•Partner with Merchandising and Planning teams to optimize account assortments.

•Recommend product investments, replenishment opportunities, and inventory actions.

•Analyze product performance and market trends to drive productivity.

•Gather customer and account insights to support future product development.

•Monitor competitive activity and identify growth opportunities.

•Analyze customer behavior, site performance, and market trends to identify growth opportunities.

•Monitor conversion drivers, pricing architecture, promotional effectiveness, and competitive activity.

•Partner with Marketing and E-commerce teams to improve consumer engagement and digital experience.

•Provide recommendations on assortment, replenishment, and product investment strategies based on performance data.

•Identify opportunities to expand business within existing digital wholesale accounts.

•Support the acquisition and onboarding of new digital wholesale partners.

•Develop business cases and growth strategies for emerging channels and marketplaces.

•Contribute to strategic projects that enhance digital distribution and profitability.

•Collaborate cross-functionally to ensure alignment on business priorities and customer needs.

•Maintain clear communication across internal and external stakeholders.

•Proactively resolve commercial and operational issues.

•Represent and uphold brand values across all customer interactions.