1 day ago

Senior Digital Marketing Specialist

Kaleido

Utrecht

1 day ago

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ViCentra, a MedTech company in Utrecht, is seeking a Senior Digital Marketing Specialist to lead digital presence across website and social media, creating compelling content and campaigns. The role requires 5+ years of experience, B2C marketing expertise, and proficiency in Dutch or German.

AI-enabledHybridFull-timeSeniorSEOSEA

Senior Digital Marketing Specialist

Apply

AI-enabledHybridFull-timeSeniorSEO

Salary

Not specified

Work Location

Utrecht, Netherlands, NL

Work Model

Hybrid

Experience Required

5 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

SEOSEAAI search optimizationLinkedInInstagramFacebookTikTokCanvaAdobe Creative SuiteFireflyClaudeChatGPTGeminiCapCut AIWordPressMailchimpHootsuiteB2C marketingDigital campaignsSocial media managementContent creationData-driven marketingPerformance analytics

Soft Skills

Organizational skillsCreativityCollaborationCommunication

Preferred Qualifications

Technical (Nice-to-have)

Fast-paced multicultural environment

Key Responsibilities

•Own and grow ViCentra's digital presence across website (SEO, SEA, AI search optimization), LinkedIn, Instagram, Facebook, and TikTok
•Create compelling copy and visuals that bring brand identity to life
•Create clear, easy-to-understand social media dashboards for stakeholders
•Help plan and run online events, from webinars to trade shows
•Create digital marketing activities including website updates, newsletters, and email campaigns
•Develop DTC campaigns to maximize Kaleido's consumer-led brand and drive lead generation
•Partner with creative agencies and freelancers
•Collaborate with customers, healthcare professionals, sales, customer care, and product teams
•Keep planning calendars, marketing assets, and content libraries organized

MedTechDigital MarketingSocial MediaB2CSEOSEAContent CreationUtrechtHybridSenior

Core Qualifications

Technical (Must-have)

Soft Skills

Organizational skillsCreativityCollaborationCommunication

Key Responsibilities

•Own and grow ViCentra's digital presence across website (SEO, SEA, AI search optimization), LinkedIn, Instagram, Facebook, and TikTok

•Create compelling copy and visuals that bring brand identity to life

•Create clear, easy-to-understand social media dashboards for stakeholders

•Help plan and run online events, from webinars to trade shows

•Create digital marketing activities including website updates, newsletters, and email campaigns

•Develop DTC campaigns to maximize Kaleido's consumer-led brand and drive lead generation

•Partner with creative agencies and freelancers

•Collaborate with customers, healthcare professionals, sales, customer care, and product teams

•Keep planning calendars, marketing assets, and content libraries organized