1 week ago

Senior Marketing Lead

Jobgether

Netherlands

1 week ago

Apply

Senior Marketing Lead needed for a fast-growing B2C SaaS product serving tens of thousands of users, based in the Netherlands and fully remote. The role requires end-to-end ownership of marketing strategy and execution across acquisition, conversion, retention, content, and partnerships, with strong hands-on experience in B2C SaaS marketing and AI-powered workflows.

RemotePart-timeSeniorEmail MarketingConversion Rate Optimization

Senior Marketing Lead

Apply

RemotePart-timeSeniorEmail Marketing

Salary

Not specified

Work Location

Netherlands, NL

Work Model

100% remote working, providing flexibility to work from your preferred location

Employment Type

Part-time

Experience Level

Senior-level marketing experience

Core Qualifications

Technical (Must-have)

Email MarketingConversion Rate OptimizationLanding Page OptimizationPerformance MarketingSocial Media MarketingRetargetingPartnershipsAffiliate MarketingSEO ContentGoogle AdsAmazon AdsAI ToolsAI AgentsMarketing AutomationB2C SaaS Marketing

Soft Skills

Systems ThinkingProject ManagementDelegationSelf-DirectedCommunicationCollaborationAnalytical ThinkingCommercial ThinkingFast-Learning MindsetAutonomyPersonal Accountability

Preferred Qualifications

Technical (Nice-to-have)

Smart-Home ProductsConsumer ElectronicsFamily TechnologyHardwareE-commerce

Key Responsibilities

•Own the marketing strategy end to end, including planning, prioritization, execution, optimization, and measurement across key channels.
•Audit existing marketing activity during the first months and identify the channels, initiatives, and experiments with the greatest potential impact.
•Take full ownership of individual marketing channels, building scalable processes and automating repetitive activities before expanding into additional areas.
•Develop and optimize email marketing, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships, affiliates, and SEO content.
•Manage and quality-check the work delivered by part-time contractors across content, design, landing pages, social, email, distribution, and paid advertising.
•Scope projects clearly and delegate work effectively to contractors, agencies, specialist resources, and AI agents while maintaining accountability for final quality.
•Build, manage, and scale AI-powered workflows and agents for marketing research, content development, analysis, reporting, and automation.
•Partner closely with the CEO to establish priorities, allocate budgets, evaluate performance, and test new channels or growth opportunities.
•Develop marketing messaging and content that authentically resonates with busy US families and parents.
•Monitor channel performance, customer behavior, conversion rates, and campaign results to identify opportunities for optimization.
•Establish efficient systems and processes that allow marketing activities to scale without unnecessary complexity or bureaucracy.
•Continuously test new approaches, learn from results, and translate successful experiments into repeatable growth mechanisms.

Senior Marketing LeadB2C SaaSRemotePart-timeMarketing StrategyGrowth MarketingAI AutomationPerformance MarketingSEOEmail Marketing

Core Qualifications

Technical (Must-have)

Soft Skills

Systems ThinkingProject ManagementDelegationSelf-DirectedCommunicationCollaborationAnalytical ThinkingCommercial ThinkingFast-Learning MindsetAutonomyPersonal Accountability

Key Responsibilities

•Own the marketing strategy end to end, including planning, prioritization, execution, optimization, and measurement across key channels.

•Audit existing marketing activity during the first months and identify the channels, initiatives, and experiments with the greatest potential impact.

•Take full ownership of individual marketing channels, building scalable processes and automating repetitive activities before expanding into additional areas.

•Develop and optimize email marketing, landing pages, conversion rate optimization, performance marketing, social media, retargeting, partnerships, affiliates, and SEO content.

•Manage and quality-check the work delivered by part-time contractors across content, design, landing pages, social, email, distribution, and paid advertising.

•Scope projects clearly and delegate work effectively to contractors, agencies, specialist resources, and AI agents while maintaining accountability for final quality.

•Build, manage, and scale AI-powered workflows and agents for marketing research, content development, analysis, reporting, and automation.

•Partner closely with the CEO to establish priorities, allocate budgets, evaluate performance, and test new channels or growth opportunities.

•Develop marketing messaging and content that authentically resonates with busy US families and parents.

•Monitor channel performance, customer behavior, conversion rates, and campaign results to identify opportunities for optimization.

•Establish efficient systems and processes that allow marketing activities to scale without unnecessary complexity or bureaucracy.

•Continuously test new approaches, learn from results, and translate successful experiments into repeatable growth mechanisms.