Partnerships Marketing Manager
Jobgether
Partnerships Marketing Manager
This role, listed on behalf of a partner company, is for a Partnerships Marketing Manager based in the Netherlands. The position involves leading the development and scaling of global marketing partnerships to drive business growth, working at the intersection of growth marketing, partnerships, and go-to-market strategy. The role requires 5+ years of experience in growth or partner marketing, strong strategic and execution skills, and the ability to work autonomously in a remote environment.
Partnerships Marketing Manager
This role, listed on behalf of a partner company, is for a Partnerships Marketing Manager based in the Netherlands. The position involves leading the development and scaling of global marketing partnerships to drive business growth, working at the intersection of growth marketing, partnerships, and go-to-market strategy. The role requires 5+ years of experience in growth or partner marketing, strong strategic and execution skills, and the ability to work autonomously in a remote environment.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Develop and execute a global partnerships growth marketing strategy aligned with growth objectives and priority markets.
- Identify, assess, and prioritize partnership opportunities across co-marketing, affiliate and channel programs, ecosystems, platforms, loyalty programs, and travel collaborations.
- Own partner go-to-market planning, including joint value propositions, campaign concepts, launch plans, distribution strategies, and success metrics.
- Lead partner campaigns end to end across owned, paid, partner, and relevant PR or communications channels.
- Define KPIs and measurement frameworks, tracking metrics such as incremental revenue, customer acquisition efficiency, conversion, activation, engagement, and retention.
- Analyze campaign and partnership performance, turning results and insights into optimization decisions and future strategies.
- Build scalable operational processes covering partner briefs, campaign timelines, approvals, creative assets, tracking, post-mortems, and knowledge sharing.
- Work closely with Marketing, Partnerships/Business Development, Product, Brand/Communications, Legal, Finance, and Data teams to ensure programs launch effectively and compliantly.
- Develop and strengthen the long-term partnerships marketing capability, helping establish repeatable processes and best practices as the function grows.
- Contribute to experimentation and continuous improvement across partnership channels, offers, campaigns, and customer journeys.