
Middle Marketing Data Analyst
Jobgether
Middle Marketing Data Analyst
We are looking for a Middle Marketing Data Analyst based in the Netherlands to turn marketing and tracking data into actionable insights. The role involves analyzing user behavior across the marketing funnel, developing dashboards, supporting experimentation, and collaborating with data engineers and business teams. This is a fully remote, collaborative environment that values autonomy and continuous learning.
Middle Marketing Data Analyst
We are looking for a Middle Marketing Data Analyst based in the Netherlands to turn marketing and tracking data into actionable insights. The role involves analyzing user behavior across the marketing funnel, developing dashboards, supporting experimentation, and collaborating with data engineers and business teams. This is a fully remote, collaborative environment that values autonomy and continuous learning.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Preferred Qualifications
Technical (Nice-to-have)
Key Responsibilities
- Analyze data from tracking systems and other sources to understand user behavior across the full marketing funnel, including visits, clicks, registrations, and deposits.
- Investigate marketing performance data on request, identify meaningful trends and anomalies, and translate findings into clear business recommendations.
- Develop and maintain dashboards and reports that provide actionable visibility into funnel performance and help teams quickly identify issues and optimization opportunities.
- Support business teams in planning, launching, and analyzing experiments designed to improve customer acquisition, engagement, and retention.
- Apply statistical concepts and analytical methods to evaluate experiment results and support data-driven decision-making.
- Collaborate closely with data engineers and web analysts to improve the collection, processing, and quality of marketing data from multiple sources.
- Contribute to the optimization and continuous improvement of marketing data pipelines and analytical workflows.
- Help ensure that reporting and analytical outputs are accurate, reliable, and easy for business stakeholders to understand.
- Maintain clear, structured, and up-to-date documentation for processes, datasets, dashboards, and analytical work within the area of responsibility.
- Identify opportunities to automate repetitive analytical tasks and improve the efficiency of marketing reporting and analysis.