6 days ago

Marketing Manager

Jobgether

Netherlands

6 days ago

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Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager based in Netherlands. This role offers the opportunity to own the marketing engine that transforms campaigns into measurable business growth.

AI-enabledRemoteFull-timeSeniorHubSpotMarketing Automation

Marketing Manager

Apply

AI-enabledRemoteFull-timeSeniorHubSpot

Salary

Not specified

Work Location

Netherlands, NL

Work Model

Remote

Employment Type

Full-time

Experience Level

Mid-Senior level

Core Qualifications

Technical (Must-have)

HubSpotMarketing AutomationDemand GenerationCampaign ManagementMarketing OperationsEmail MarketingA/B TestingData AnalysisProject ManagementAI ToolsB2B SaaSFinanceERP

Soft Skills

CommunicationWritingAttention to DetailOwnership MindsetAnalytical ThinkingAdaptabilityAutonomy

Key Responsibilities

•Develop and execute multi-channel marketing campaigns, including webinars, virtual events, guides, and thought leadership initiatives.
•Define campaign objectives, align initiatives with pipeline goals, and measure contribution to revenue outcomes.
•Monitor funnel performance, identify optimization opportunities, and translate campaign data into actionable improvements.
•Partner with subject matter experts to develop and scale thought leadership programs across multiple channels.
•Manage campaign timelines, asset coordination, promotion strategies, and post-campaign performance analysis.
•Build and optimize marketing automation workflows using HubSpot, including landing pages, forms, segmentation, and lifecycle automation.
•Create and manage email marketing programs, including promotional, newsletter, and transactional communications.
•Maintain marketing operations best practices by ensuring clean data, consistent processes, and effective automation structures.
•Conduct A/B testing across emails, landing pages, and workflows to improve engagement and conversion rates.
•Map and optimize buyer journeys from awareness through opportunity stages, creating relevant nurture experiences.
•Identify conversion barriers and collaborate with sales teams to improve lead quality, handoffs, and feedback loops.
•Manage the resource center strategy, including content organization, user experience, gating strategy, and performance tracking.
•Support partner marketing, events, and co-marketing initiatives with campaign strategy and execution support.
•Maintain a centralized marketing calendar and provide reporting on engagement, conversion, influenced pipeline, and revenue impact.
•Leverage AI tools to improve campaign creation, content development, automation, reporting, and marketing analysis.

Marketing ManagerRemoteFull-timeDemand GenerationMarketing OperationsHubSpotB2B SaaSAI ToolsCampaign Management

Key Responsibilities

•Develop and execute multi-channel marketing campaigns, including webinars, virtual events, guides, and thought leadership initiatives.

•Define campaign objectives, align initiatives with pipeline goals, and measure contribution to revenue outcomes.

•Monitor funnel performance, identify optimization opportunities, and translate campaign data into actionable improvements.

•Partner with subject matter experts to develop and scale thought leadership programs across multiple channels.

•Manage campaign timelines, asset coordination, promotion strategies, and post-campaign performance analysis.

•Build and optimize marketing automation workflows using HubSpot, including landing pages, forms, segmentation, and lifecycle automation.

•Create and manage email marketing programs, including promotional, newsletter, and transactional communications.

•Maintain marketing operations best practices by ensuring clean data, consistent processes, and effective automation structures.

•Conduct A/B testing across emails, landing pages, and workflows to improve engagement and conversion rates.

•Map and optimize buyer journeys from awareness through opportunity stages, creating relevant nurture experiences.

•Identify conversion barriers and collaborate with sales teams to improve lead quality, handoffs, and feedback loops.

•Manage the resource center strategy, including content organization, user experience, gating strategy, and performance tracking.

•Support partner marketing, events, and co-marketing initiatives with campaign strategy and execution support.

•Maintain a centralized marketing calendar and provide reporting on engagement, conversion, influenced pipeline, and revenue impact.

•Leverage AI tools to improve campaign creation, content development, automation, reporting, and marketing analysis.