6 days ago

Head of Marketing

Jobgether

Netherlands

6 days ago

Apply

Head of Marketing

The Head of Marketing will lead the global marketing strategy for a rapidly scaling technology business, owning the full marketing lifecycle from demand generation to brand growth. This role requires 8+ years of B2B SaaS experience, strong leadership, and expertise in SEO/GEO, content marketing, and AI-powered marketing tools. The position is fully remote within Europe and offers a competitive compensation package with stock units.

AI-enabledRemoteFull-timeDirectorB2B SaaSDemand Generation

Head of Marketing

Apply

AI-enabledRemoteFull-timeDirectorB2B SaaS

Salary

Not specified

Work Location

Netherlands, NL

Work Model

Fully remote opportunity with the flexibility to work from anywhere in Europe.

Experience Required

8 years

Employment Type

Full-time

Experience Level

8+ years of experience in B2B SaaS demand generation, inbound marketing, growth marketing, or related fields.

Core Qualifications

Technical (Must-have)

B2B SaaSDemand GenerationInbound MarketingGrowth MarketingSEOGEOContent MarketingMarketing AutomationHubSpotGA4Google Tag ManagerAI ToolsAI Agentsn8nZapier

Soft Skills

LeadershipCommunicationStorytellingCreative ThinkingAnalytical Decision-MakingData-Driven MindsetOwnershipAdaptability

Preferred Qualifications

Technical (Nice-to-have)

CMSHTMLCSS

Key Responsibilities

•Own the overall marketing strategy, including demand creation, demand capture, brand growth, and revenue contribution.
•Develop and execute multi-channel inbound marketing programs across SEO/GEO, social media, email, content syndication, community, and performance marketing.
•Build channel-specific strategies and roadmaps to attract, engage, educate, acquire, and retain target customer segments.
•Create scalable content systems based on storytelling, audience psychology, multimedia formats, and performance insights.
•Strengthen organic visibility by developing content strategies optimized for evolving search behaviors and AI-driven discovery.
•Build and activate founder-led marketing initiatives across professional networks, podcasts, speaking opportunities, and earned media channels.
•Leverage AI agents, automation platforms, and workflow systems to improve marketing efficiency and accelerate growth initiatives.
•Partner with Product and Partnerships teams to transform product launches, integrations, and collaboration opportunities into impactful go-to-market campaigns.
•Establish marketing processes, performance frameworks, and measurement systems to optimize campaigns continuously.
•Lead and mentor marketing teams while coordinating effectively with internal stakeholders and external partners.
•Use analytics and experimentation to identify growth opportunities, improve conversion, and maximize marketing impact.

Head of MarketingB2B SaaSDemand GenerationGrowth MarketingSEOContent MarketingAI MarketingRemoteFull-timeNetherlands

Core Qualifications

Technical (Must-have)

B2B SaaSDemand GenerationInbound MarketingGrowth MarketingSEOGEOContent MarketingMarketing AutomationHubSpotGA4Google Tag ManagerAI ToolsAI Agentsn8nZapier

Soft Skills

LeadershipCommunicationStorytellingCreative ThinkingAnalytical Decision-MakingData-Driven MindsetOwnershipAdaptability

Key Responsibilities

•Own the overall marketing strategy, including demand creation, demand capture, brand growth, and revenue contribution.

•Develop and execute multi-channel inbound marketing programs across SEO/GEO, social media, email, content syndication, community, and performance marketing.

•Build channel-specific strategies and roadmaps to attract, engage, educate, acquire, and retain target customer segments.

•Create scalable content systems based on storytelling, audience psychology, multimedia formats, and performance insights.

•Strengthen organic visibility by developing content strategies optimized for evolving search behaviors and AI-driven discovery.

•Build and activate founder-led marketing initiatives across professional networks, podcasts, speaking opportunities, and earned media channels.

•Leverage AI agents, automation platforms, and workflow systems to improve marketing efficiency and accelerate growth initiatives.

•Partner with Product and Partnerships teams to transform product launches, integrations, and collaboration opportunities into impactful go-to-market campaigns.

•Establish marketing processes, performance frameworks, and measurement systems to optimize campaigns continuously.

•Lead and mentor marketing teams while coordinating effectively with internal stakeholders and external partners.

•Use analytics and experimentation to identify growth opportunities, improve conversion, and maximize marketing impact.