1 week ago

Director of Marketing

Jobgether

Netherlands

1 week ago

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This is a senior, commercially minded marketing leadership role focused on turning brand awareness into measurable revenue and scalable growth. You will own the full marketing strategy across acquisition, conversion, retention, lifecycle, brand, content, and community. As a player-coach, you will lead the Marketing team while staying close to performance data, creative execution, and optimization.

HybridFull-timeSeniorMarketing StrategyPerformance Marketing

Director of Marketing

Apply

HybridFull-timeSeniorMarketing Strategy

Salary

Not specified

Work Location

Netherlands, NL

Work Model

Hybrid

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Marketing StrategyPerformance MarketingLifecycle MarketingBrand ManagementContent MarketingCommunity ManagementE-commerceConversion Rate OptimizationSEOPaid MediaCRMAnalyticsCACROASLTV

Soft Skills

LeadershipCoachingCommunicationCollaborationAdaptabilityProject ManagementAnalytical ThinkingCommercial AcumenCreativityStrategic Thinking

Key Responsibilities

•Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and community, translating company growth and revenue objectives into clear priorities, budgets, KPIs, and measurable outcomes.
•Lead marketing analytics and reporting, maintaining clear visibility into channel performance, customer behavior, acquisition, conversion, retention, and lifetime value.
•Develop a deep understanding of target customers and use behavioral insights to improve the full customer journey from discovery through purchase, repeat visits, and advocacy.
•Own profitable customer acquisition and ticket sales across markets, overseeing paid media, SEO, and other growth channels while driving continuous testing and optimization of CAC, ROAS, conversion, and LTV.
•Oversee e-commerce and digital conversion performance, including landing pages, offers, booking journeys, mobile experiences, and checkout.
•Build repeatable marketing playbooks for launching and scaling new locations, working closely with Operations to align marketing investment with ticket inventory, seasonality, and market performance.
•Identify and test new channels, audiences, offers, partnerships, and creative concepts to unlock additional growth opportunities.
•Own retention and loyalty initiatives across email, SMS, memberships, referrals, reactivation, and other lifecycle programs designed to increase repeat visits, frequency, and customer lifetime value.
•Use segmentation and customer insights to create relevant, personalized communications and partner with Customer Experience to translate feedback into improvements.
•Protect and evolve the brand as the business expands, leading content, social, creator, influencer, PR, community, and local activation strategies.
•Develop campaigns and experiences that generate genuine participation, conversation, sharing, and advocacy across markets.
•Lead, coach, and develop the Marketing team while maintaining hands-on involvement in execution and performance optimization.
•Manage agencies, freelancers, and external partners, setting clear expectations and holding them accountable for measurable results.
•Establish the right balance of internal and external capabilities as the marketing function scales.
•Build efficient systems, reporting structures, processes, and playbooks that allow Marketing to support significantly more locations without proportional headcount growth.
•Recruit and develop high-performing marketing talent and establish strong collaboration across Marketing, Operations, Sales, Customer Experience, Technology, and Expansion.
•Balance long-term brand building with the immediate commercial priorities of a rapidly growing business.

MarketingDirectorLeadershipE-commercePerformance MarketingBrandGrowthNetherlandsHybridFull-time

Core Qualifications

Technical (Must-have)

Marketing StrategyPerformance MarketingLifecycle MarketingBrand ManagementContent MarketingCommunity ManagementE-commerceConversion Rate OptimizationSEOPaid MediaCRMAnalyticsCACROASLTV

Soft Skills

LeadershipCoachingCommunicationCollaborationAdaptabilityProject ManagementAnalytical ThinkingCommercial AcumenCreativityStrategic Thinking

Key Responsibilities

•Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and community, translating company growth and revenue objectives into clear priorities, budgets, KPIs, and measurable outcomes.

•Lead marketing analytics and reporting, maintaining clear visibility into channel performance, customer behavior, acquisition, conversion, retention, and lifetime value.

•Develop a deep understanding of target customers and use behavioral insights to improve the full customer journey from discovery through purchase, repeat visits, and advocacy.

•Own profitable customer acquisition and ticket sales across markets, overseeing paid media, SEO, and other growth channels while driving continuous testing and optimization of CAC, ROAS, conversion, and LTV.

•Oversee e-commerce and digital conversion performance, including landing pages, offers, booking journeys, mobile experiences, and checkout.

•Build repeatable marketing playbooks for launching and scaling new locations, working closely with Operations to align marketing investment with ticket inventory, seasonality, and market performance.

•Identify and test new channels, audiences, offers, partnerships, and creative concepts to unlock additional growth opportunities.

•Own retention and loyalty initiatives across email, SMS, memberships, referrals, reactivation, and other lifecycle programs designed to increase repeat visits, frequency, and customer lifetime value.

•Use segmentation and customer insights to create relevant, personalized communications and partner with Customer Experience to translate feedback into improvements.

•Protect and evolve the brand as the business expands, leading content, social, creator, influencer, PR, community, and local activation strategies.

•Develop campaigns and experiences that generate genuine participation, conversation, sharing, and advocacy across markets.

•Lead, coach, and develop the Marketing team while maintaining hands-on involvement in execution and performance optimization.

•Manage agencies, freelancers, and external partners, setting clear expectations and holding them accountable for measurable results.

•Establish the right balance of internal and external capabilities as the marketing function scales.

•Build efficient systems, reporting structures, processes, and playbooks that allow Marketing to support significantly more locations without proportional headcount growth.

•Recruit and develop high-performing marketing talent and establish strong collaboration across Marketing, Operations, Sales, Customer Experience, Technology, and Expansion.

•Balance long-term brand building with the immediate commercial priorities of a rapidly growing business.