5 days ago

Creative Strategist for EU DTC Company

Jobgether

Netherlands

5 days ago

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Creative Strategist role for a partner EU DTC company, based in the Netherlands and fully remote. The role focuses on driving paid social growth through creative experimentation, combining data-driven insights with strategic execution. Requires 3+ years of experience in creative strategy, performance marketing, or paid social within DTC/eCommerce.

AI-enabledRemoteFull-timeMid LevelCreative StrategyPerformance Marketing

Creative Strategist for EU DTC Company

Apply

AI-enabledRemoteFull-timeMid LevelCreative Strategy

Salary

Not specified

Work Location

Netherlands, NL

Work Model

Remote

Experience Required

3 years

Employment Type

Full-time

Experience Level

Not Applicable

Core Qualifications

Technical (Must-have)

Creative StrategyPerformance MarketingPaid SocialMeta AdvertisingTikTok AdvertisingDirect-Response AdvertisingData AnalysisCreative BriefingUGCProject ManagementCompetitor AnalysisClickUpAsanaMonday.comAI Tools

Soft Skills

CommunicationCollaborationOrganizational SkillsAnalytical ThinkingCreativityAutonomyInnovation

Preferred Qualifications

Technical (Nice-to-have)

Subscription-based eCommerceCreative Research ToolsMeta Ad LibraryLanding Page OptimizationChatGPTClaudePerplexity

Key Responsibilities

•Own the end-to-end paid social experimentation process, from research and hypothesis creation to creative testing and iteration.
•Develop performance-driven creative concepts based on customer insights, market trends, competitor analysis, and campaign data.
•Build and manage a structured creative testing roadmap, prioritizing experiments based on expected business impact.
•Create detailed creative briefs for video editors, designers, UGC creators, content creators, and influencers, including messaging, hooks, audiences, references, and testing objectives.
•Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic alignment.
•Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion rate, messaging effectiveness, creative formats, talent performance, and audience segments.
•Translate performance insights into actionable recommendations and future testing opportunities.
•Conduct ongoing research into competitors, consumer behavior, emerging trends, and advertising best practices across Meta and TikTok.
•Collaborate with internal creative teams, marketing specialists, agencies, and production partners to ensure successful execution of creative initiatives.
•Manage creative production workflows and support the delivery of assets aligned with strategic goals.
•Build repeatable experimentation processes that improve creative performance and scalability over time.

Creative StrategistDTCeCommercePaid SocialPerformance MarketingRemoteFull-timeMetaTikTokUGC

Core Qualifications

Technical (Must-have)

Soft Skills

CommunicationCollaborationOrganizational SkillsAnalytical ThinkingCreativityAutonomyInnovation

Key Responsibilities

•Own the end-to-end paid social experimentation process, from research and hypothesis creation to creative testing and iteration.

•Develop performance-driven creative concepts based on customer insights, market trends, competitor analysis, and campaign data.

•Build and manage a structured creative testing roadmap, prioritizing experiments based on expected business impact.

•Create detailed creative briefs for video editors, designers, UGC creators, content creators, and influencers, including messaging, hooks, audiences, references, and testing objectives.

•Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic alignment.

•Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion rate, messaging effectiveness, creative formats, talent performance, and audience segments.

•Translate performance insights into actionable recommendations and future testing opportunities.

•Conduct ongoing research into competitors, consumer behavior, emerging trends, and advertising best practices across Meta and TikTok.

•Collaborate with internal creative teams, marketing specialists, agencies, and production partners to ensure successful execution of creative initiatives.

•Manage creative production workflows and support the delivery of assets aligned with strategic goals.

•Build repeatable experimentation processes that improve creative performance and scalability over time.