7 Apr 2026

Performance Marketeer

JDE Peet's

Utrecht

7 Apr 2026

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Performance Marketeer needed for JDE Peet's in Utrecht, focusing on digital and data-driven marketing across B2B and DTC/ecommerce. Requires 6-10 years of experience in performance marketing, digital media, or ecommerce, with strong knowledge of SEA, SEO, Paid Social, and analytics tools.

On-siteFull-timeSeniorSEASEO

Performance Marketeer

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On-siteFull-timeSeniorSEA

Salary

Not specified

Work Location

Utrecht, Utrecht, Netherlands, NL

Work Model

On-site

Experience Required

10 years

Employment Type

Full-time

Experience Level

6–10 years of experience in performance marketing, digital media or ecommerce

Core Qualifications

Technical (Must-have)

SEASEOPaid SocialProgrammaticRemarketingAffiliate MarketingGA4tag managementdashboardingA/B testing

Soft Skills

strategic thinkerhands-on mindsetdata-drivenresults-orientedperformance-focusedstakeholder managerclear communicatorentrepreneurialcuriousinnovative

Key Responsibilities

•Develop and execute an integrated full-funnel performance marketing strategy for B2B and our well-known coffee and tea brands
•Translate business objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO
•Co-create annual plans and performance roadmaps together with marketing and commercial teams
•End-to-end responsibility for performance-driven B2B campaigns for coffee machines, services and contract models
•Build and optimise audiences, funnels and lead quality
•Actively contribute to the strategic shift from lead generation to demand generation
•Collaborate closely with Sales, Ecommerce and CRM to maximise conversion throughout the funnel
•Daily optimisation and steering of performance campaigns for our consumer brands and ecommerce activities
•Improve ROAS, CPA, traffic quality and conversion rates
•Execute A/B testing, creative testing and conversion optimisation of landing pages
•Own performance budget allocation and efficiency
•Act as a strategic advisor to marketing leads, media managers and the Northern Europe Management Team
•Develop dashboards, reporting and actionable performance insights
•Initiate and lead performance-related innovation projects with a strong focus on AI-driven optimisation
•Actively monitor and translate AI developments and digital trends in media, data and marketing into concrete improvements in performance and efficiency
•Daily management of performance media and creative agencies
•Share knowledge and best practices within the Northern Europe marketing organisation to increase digital savviness
•Work closely with Global Media & Digital teams to share learnings and scale successful initiatives

Performance MarketeerMarketingDigital MarketingB2BEcommerceSEASEOPaid SocialAnalyticsSenior

Key Responsibilities

•Develop and execute an integrated full-funnel performance marketing strategy for B2B and our well-known coffee and tea brands

•Translate business objectives into scalable media strategies across SEA, Paid Social, Display, Programmatic, Affiliates and SEO

•Co-create annual plans and performance roadmaps together with marketing and commercial teams

•End-to-end responsibility for performance-driven B2B campaigns for coffee machines, services and contract models

•Build and optimise audiences, funnels and lead quality

•Actively contribute to the strategic shift from lead generation to demand generation

•Collaborate closely with Sales, Ecommerce and CRM to maximise conversion throughout the funnel

•Daily optimisation and steering of performance campaigns for our consumer brands and ecommerce activities

•Improve ROAS, CPA, traffic quality and conversion rates

•Execute A/B testing, creative testing and conversion optimisation of landing pages

•Own performance budget allocation and efficiency

•Act as a strategic advisor to marketing leads, media managers and the Northern Europe Management Team

•Develop dashboards, reporting and actionable performance insights

•Initiate and lead performance-related innovation projects with a strong focus on AI-driven optimisation

•Actively monitor and translate AI developments and digital trends in media, data and marketing into concrete improvements in performance and efficiency

•Daily management of performance media and creative agencies

•Share knowledge and best practices within the Northern Europe marketing organisation to increase digital savviness

•Work closely with Global Media & Digital teams to share learnings and scale successful initiatives