
Marketing Automation Specialist (Salesforce)
JDE Peet's
Marketing Automation Specialist (Salesforce)
JDE Peet's is seeking a Marketing Automation Specialist (Salesforce) to join their global Out-of-Home business in Utrecht. The role involves designing, developing, and optimizing Salesforce Marketing Cloud solutions within a DevOps team. Candidates need 3+ years of hands-on SFMC experience, strong SQL skills, and a passion for combining technology, data, and marketing.
Marketing Automation Specialist (Salesforce)
JDE Peet's is seeking a Marketing Automation Specialist (Salesforce) to join their global Out-of-Home business in Utrecht. The role involves designing, developing, and optimizing Salesforce Marketing Cloud solutions within a DevOps team. Candidates need 3+ years of hands-on SFMC experience, strong SQL skills, and a passion for combining technology, data, and marketing.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Design, develop and maintain Salesforce Marketing Cloud solutions, including email campaigns, customer journeys, automations and audience segmentation.
- Collaborate with business stakeholders to translate marketing requirements into scalable and reliable technical solutions.
- Monitor campaign performance and analyse customer engagement data to identify opportunities for optimisation and improved business outcomes.
- Manage and optimise marketing data models, data extensions and SQL-based processes to ensure high-quality, actionable customer data.
- Implement and support integrations between Salesforce Marketing Cloud and platforms such as Salesforce core, SAP and other technologies, also API based.
- Contribute to platform stability, continuous improvement and agile delivery by supporting releases, incident management and adoption of SFMC best practices.