Global Social & Culture Director
JDE Peet's
Global Social & Culture Director
JDE Peet's is seeking a Global Social & Culture Director to lead the enterprise-wide social and cultural agenda, shaping how social drives growth and brand performance. This senior leadership role involves defining the global vision, governance model, and transformation roadmap for social marketing. The ideal candidate has 15+ years of experience in global FMCG, social media, and brand-building disciplines.
Global Social & Culture Director
JDE Peet's is seeking a Global Social & Culture Director to lead the enterprise-wide social and cultural agenda, shaping how social drives growth and brand performance. This senior leadership role involves defining the global vision, governance model, and transformation roadmap for social marketing. The ideal candidate has 15+ years of experience in global FMCG, social media, and brand-building disciplines.
Salary
Core Qualifications
Technical (Must-have)
Soft Skills
Key Responsibilities
- Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
- Own the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration.
- Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation.
- Lead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters.
- Drive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets.
- Monitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives.