Amsterdam
1 week ago
Global Category Development Manager
JDE Peet's
Amsterdam
1 week ago
Global Category Development Manager
JDE Peet's is seeking a Global Category Development Manager to develop category strategies, shopper-centric solutions, and commercial activation plans. The role requires 8+ years of commercial experience and is based in Amsterdam, working within a global matrix organization.
On-siteFull-timeSeniorCategory ManagementShopper Marketing
Global Category Development Manager
JDE Peet's is seeking a Global Category Development Manager to develop category strategies, shopper-centric solutions, and commercial activation plans. The role requires 8+ years of commercial experience and is based in Amsterdam, working within a global matrix organization.
On-siteFull-timeSeniorCategory Management
Salary
Not specified
Core Qualifications
Technical (Must-have)
Category ManagementShopper MarketingRevenue Growth ManagementStakeholder ManagementCommunicationCommercial StrategyIn-store ExecutionGo-to-Market StrategyRetailer StrategiesConsumer InsightsShopper InsightsCategory InsightsInternational Matrix OrganizationCross-cultural CollaborationLeadership
Soft Skills
CommunicationStakeholder ManagementProactiveResults-orientedAutonomousInfluenceCollaboration
Key Responsibilities
- Develop global category strategies and in-store execution frameworks that support sustainable category growth and strengthen retailer partnerships.
- Translate shopper, customer, and category insights into actionable playbooks, execution standards, and commercial recommendations for local markets.
- Build compelling category selling stories, customer engagement materials, and shopper activation plans that drive business growth.
- Define Go-to-Market strategies for innovation launches, including success metrics across distribution, shelving, pricing, promotions, and display.
- Partner closely with Global Marketing, Revenue Growth Management, Sales, and local commercial teams to ensure consistent execution across markets.
- Monitor market implementation, identify opportunities and barriers, and support local teams in delivering commercial excellence.
Category DevelopmentConsumer GoodsMarketingGlobalAmsterdamCoffeeJDE Peet'sSeniorFull-timeOn-site