6 days ago

Senior Product Owner - Social Connection & Loyalty

Interrail

Utrecht

6 days ago

Apply

Interrail is seeking a Senior Product Owner to lead the strategy and roadmap for social connection, community, loyalty, referrals, and gamification products. The role involves creating engaging digital experiences that foster traveller connections and drive retention, requiring 8+ years of product management experience with B2C digital products.

HybridFull-timeSeniorProduct ManagementB2C Digital Products

Senior Product Owner - Social Connection & Loyalty

Apply

HybridFull-timeSeniorProduct Management

Salary

Not specified

Work Location

Utrecht, Netherlands, NL

Work Model

Flexible hybrid model from Utrecht HQ and homes across the Netherlands

Experience Required

8 years

Employment Type

Full-time

Experience Level

Senior

Core Qualifications

Technical (Must-have)

Product ManagementB2C Digital ProductsWebMobileUser ResearchBehavioral InsightData AnalysisExperimentationA/B TestingProduct MetricsAICRMPersonalisationNotification Systems

Soft Skills

Forward-thinkingResults-drivenCaringEmbracing diversityStrong product judgmentThoughtful approach to customer trustComfort in fast-moving environment

Preferred Qualifications

Technical (Nice-to-have)

User-Generated ContentCRM PlatformsNotification Systems

Key Responsibilities

•Define and deliver the product vision, strategy, and roadmap for community, loyalty, referrals, and gamification.
•Own the digital loyalty experience and economics.
•Design products that enable meaningful interactions and real-world connections between travellers, while maintaining a safe, respectful and inclusive environment.
•Develop product experiences that encourage cultural exchange, curiosity and informal learning through social interaction.
•Work with Institutional Initiatives to translate relevant programme objectives into engaging traveller experiences, where these align with the broader Social Connection & Loyalty product strategy.
•Build experiences that help travellers connect, share, contribute, and discover useful travel content.
•Create loyalty, recognition, and referral journeys that encourage advocacy and repeat travel.
•Work with Design, CX, and Engineering to deliver simple, scalable web and mobile experiences.
•Partner with Lifecycle Marketing to connect campaigns with relevant in-product journeys.
•Use customer insight, behavioural data, AI, and experimentation (A/B testing) to identify opportunities and personalise experiences.
•Work with Customer Support and relevant partners to ensure community experiences are safe, trustworthy, and useful.
•Define and track success metrics across Traveller Participation Rate, engagement, retention, repeat purchase, referrals, loyalty participation, and customer lifetime value.

Product OwnerTravelLoyaltyCommunityGamificationB2CDigital ProductsSeniorHybridUtrecht

Core Qualifications

Technical (Must-have)

Product ManagementB2C Digital ProductsWebMobileUser ResearchBehavioral InsightData AnalysisExperimentationA/B TestingProduct MetricsAICRMPersonalisationNotification Systems

Soft Skills

Forward-thinkingResults-drivenCaringEmbracing diversityStrong product judgmentThoughtful approach to customer trustComfort in fast-moving environment

Key Responsibilities

•Define and deliver the product vision, strategy, and roadmap for community, loyalty, referrals, and gamification.

•Own the digital loyalty experience and economics.

•Design products that enable meaningful interactions and real-world connections between travellers, while maintaining a safe, respectful and inclusive environment.

•Develop product experiences that encourage cultural exchange, curiosity and informal learning through social interaction.

•Work with Institutional Initiatives to translate relevant programme objectives into engaging traveller experiences, where these align with the broader Social Connection & Loyalty product strategy.

•Build experiences that help travellers connect, share, contribute, and discover useful travel content.

•Create loyalty, recognition, and referral journeys that encourage advocacy and repeat travel.

•Work with Design, CX, and Engineering to deliver simple, scalable web and mobile experiences.

•Partner with Lifecycle Marketing to connect campaigns with relevant in-product journeys.

•Use customer insight, behavioural data, AI, and experimentation (A/B testing) to identify opportunities and personalise experiences.

•Work with Customer Support and relevant partners to ensure community experiences are safe, trustworthy, and useful.

•Define and track success metrics across Traveller Participation Rate, engagement, retention, repeat purchase, referrals, loyalty participation, and customer lifetime value.